Product Marketing Manager
Remote
Hey, this job isn't fresh anymore! 👉 Find fresh remote jobs here
Challenges You Will Solve
As a Product Marketing Manager at Red Canary, you will own many of the core initiatives that drive awareness and adoption of Red Canary’s intelligence-led Security Operations platform. Reporting to the Director of Product Marketing, this highly strategic role will lead cross-functional initiatives across our sales, marketing, customer success, partner, community, and product management teams to help develop, execute, and refine our GTM strategy. This will include messaging and positioning, content development, sales enablement, product launches, campaigns and other critical GTM initiatives.
As a Product Marketing Manager at Red Canary, you will own many of the core initiatives that drive awareness and adoption of Red Canary’s intelligence-led Security Operations platform. Reporting to the Director of Product Marketing, this highly strategic role will lead cross-functional initiatives across our sales, marketing, customer success, partner, community, and product management teams to help develop, execute, and refine our GTM strategy. This will include messaging and positioning, content development, sales enablement, product launches, campaigns and other critical GTM initiatives.
What You'll Do
- Contribute every day to an organization with an incredible culture, market-leading technology, and a relentless focus on doing what is right for our customers.
- Create compelling messaging and positioning that will help Red Canary stand out in a crowded marketplace.
- Partner with field leadership to understand and optimize the customer journey by ensuring the right message gets to the right person at the right time.
- Work with strategic external technology partners and to identify and scale joint go-to-market products, solutions and programs
- Serve as a voice of the customer internally to inform go-to-market and product investments.
- Develop content for customer-facing teams to enable marketing programs such as datasheets, customer presentations, videos, webinars, blog posts, and case studies.
- Partner with sales enablement and field marketing to develop the sales tools, playbooks and competitive analysis that turn demand into opportunities and revenue
- Support product launches including developing launch briefs and messaging, coordinating internal sales and partner training and education, briefing analysts and journalists, and supporting corporate and field marketing in the development of marketing programs that drive demand.
- Keep the pulse of industry trends, analyst insights, and the latest marketplace news. Leverage these to educate key constituents throughout the organization.
What Yo'll Bring
- Strong written and verbal communication skills, proven by a portfolio of assets that supported business revenue growth
- An analytical mindset, methodical approach to solving complex problems, and a proven ability to transform data into insights that change buyer and seller behavior
- The desire and tenacity to lead high-impact, high-visibility business initiatives and advocate for your opinions
- The adaptability to work in a fast-paced, hyper-growth organization combined with a desire to learn and grow
- An inherent curiosity to understand how things work and what makes people tick
- 3+ years of B2B software product marketing or management consulting experience. If you lack this experience, tell us why …
This job isn't fresh anymore!
Search Fresh JobsJob Profile
RestrictionsRemote
Benefits/PerksBonus Bonus and equity Equity Incredible culture Remote work
Tasks- Analyze industry trends
- Create messaging and positioning
- Support product launches
Analytical Communication Content development Cross-functional Collaboration Customer Journey Optimization Customer Success Data analysis Field Marketing Go Go-To-Market Strategy Leadership Market Analysis Messaging Operations Positioning Product Marketing Sales Sales enablement Security Operations
Experience3 years
Remote Jobs in North America
Remote Jobs in Europe
Remote Jobs in South America
Remote Jobs in Asia/Pacific
Remote Jobs in Africa
Remote Jobs in Middle East
Full Time Remote Jobs
Part Time Remote Jobs
Internship Remote Jobs
Contract Remote Jobs
Temporary Remote Jobs
Freelance Remote Jobs
Mid-Level Remote Jobs
Senior-Level Remote Jobs
Entry-Level Remote Jobs
Exec-Level Remote Jobs
Lead-Level Remote Jobs
Remote Spanish Jobs
Remote Pathologist Jobs
Remote Analytics Jobs
Remote Project Manager Jobs
Remote Machine Learning Jobs
Remote Business Development Jobs
Remote Customer Service Jobs
Remote Client Relations Specialist Jobs
Remote Data Scientist Jobs
Remote Program Manager Jobs
Remote Engineer I Jobs
Remote Advisor Jobs
Remote Inside Sales Jobs
Remote Counsel Jobs
Remote Assistant Jobs
Remote Therapist Jobs
Remote Technician Jobs
Remote Customer Success Jobs
Remote Mobile Jobs
Remote Administrator Jobs
Remote Jobs with GBP > 220K in Salary
Remote Jobs with CAD > 200K in Salary
Remote Jobs with EUR > 220K in Salary
Remote Jobs with EUR > 200K in Salary
Remote Jobs with GBP > 280K in Salary
Remote Jobs with GBP > 300K in Salary
Remote Jobs with GBP > 260K in Salary
Remote Jobs with EUR > 240K in Salary
Remote Jobs with CAD > 220K in Salary
Remote Jobs with CAD > 240K in Salary
Remote Jobs with EUR > 260K in Salary