Product Marketing Manager
Remote
In partnership with Marketing and Product leadership teams, the incumbent in this role will be an expert on our customers, our feature set, and its benefits. The incumbent will support message and campaign development for new product launches and existing features and empower our customer-facing teams to communicate our value to the market.âŻÂ
How you'll add value:
- Work cross-functionally across marketing, product, and engineering to support the development of product positioning, storytelling, packaging, and messagingâŻÂ
- Support various internal/external teams (product, campaign, creative, web, sales, PR) and external partners to implement GTM strategies, campaigns, and contentâŻÂ
- Create enablement material and tools (talk tracks, presentations, sell sheets, demos, product documentation, team training, etc.) that empower Revenue teams to have impactful conversationsâŻâŻÂ
- Develop and optimize product-specific campaigns and content that drive MQLS, opportunities, and revenueâŻÂ
- Field messaging and positioning requests from Revenue teams and assist with prioritization of marketing activities to support individual markets or verticalsâŻÂ
- Manage our internal enablement resource to ensure relevant content and information is accessible to customer-facing teamsâŻÂ
- Provide ongoing training and support to the sales and customer success teams on messaging, core & new product features, and competitive differentiatorsâŻÂ
- Collect ongoing feedback from Revenue teams on messaging and positioning via Gong, direct outreach, and other sessions as neededâŻÂ
- Other duties as assignedÂ
What you'll need to be successful in this role:
- Bachelorâs degree in Marketing, Business Administration, Engineering, or related fieldÂ
- 5+ years of SaaS product marketing experienceÂ
- Experience in launching B2B SaaS productsÂ
- Ability to be a self-starter, set priorities, and collaborate with different elements of a business organizationâŻÂ
- Ability to think strategically about issues, leading to thoughtful recommendations and action plansÂ
- Excellent written and verbal communication with demonstrated capability of authoring industry and product-related blogs, white papers, and presentationsÂ
- A highly motivated, proactive individual that can work in fast-paced environments with the ability to prioritize and pivot quicklyÂ
- Exceptional organization and communication skills, well-spoken and articulate technologist with the ability to talk to every level, from âŚ
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Benefits/Perks401k + matching Comprehensive medical benefits Equitable Pay Equity Option Grant Ongoing Training R365 Team Member Benefits & Compensation Salary Team member benefits Team Member Benefits & Compensation Transparency Transparency in pay practices Unlimited PTO Unlimited PTO + Company holidays Wellness Initiatives
Tasks- Create enablement materials
- Develop product positioning
- Other duties as assigned
- Train sales teams
Accounting B2B B2B SaaS Back-office operations C Campaign Development Collaboration Communication Content Creation Customer Success Documentation Enablement Leadership Marketing Market Research Messaging Organization Product Marketing Product Positioning Restaurant industry SaaS Sales Sales enablement Storytelling Strategic Thinking Training
Experience5 years
EducationAccounting Bachelor's degree in business administration Bachelor's degree in engineering Bachelor's degree in marketing Bachelorâs Degree in Related Field Business Business Administration Engineering Marketing Related Field