Product Marketing Manager

Movable Ink scales content personalization for marketers through data-activated content generation and AI decisioning. The world’s most innovative brands rely on Movable Ink to maximize revenue, simplify workflow and boost marketing agility. Headquartered in New York City with close to 600 employees, Movable Ink serves its global client base with operations throughout North America, Central America, Europe, Australia, and Japan.

The Product Marketing Manager will drive product awareness and adoption for Movable Ink Studio. This is an exciting opportunity at the intersection of creativity and technical expertise - with the ability to market cutting-edge technology and shape the future of innovative solutions that drive business growth for the world’s most innovative organizations. This role will be responsible for both product-centric and customer-centric initiatives including leading product launches, identifying new market opportunities, crafting compelling customer narratives, and educating the market on the value of Movable Ink Studio. This person will get the unique experience of working cross-functionally with senior-level stakeholders across product, marketing, customer experience, and sales.

 

Responsibilities:

• Serve as a subject matter expert for go-to-market teams (including sales, customer success, and marketing) and ensure they have the training and collateral they need to be successful
• Develop and lead launch plans for new products, features, and enhancements
• Increase product adoption through thoughtful programs that educate our clients on the unique value and benefits of Movable Ink Studio
• Partner with product management to influence our product strategy and roadmap based on customer needs and market opportunities
• Create detailed case studies that showcase the successful implementation and benefits of our products
• Engage with customers to gather feedback, understand their needs, and advocate for them within the organization

 

Qualifications:

• 3+ years of experience in product marketing – preferably in Marketing Technology or SaaS 
• Strong storyteller with excellent written, verbal, and visual communication skills including a strong attention to detail and the ability to articulate complex technical information clearly and persuasively to various audiences
• Proven track record managing multiple projects simultaneously as well as working collaboratively across multiple teams to bring new products and features to the market
• Knowledge of the marketing technology landscape including current trends and competitive products
• Experience in creating and delivering enablement materials, product demonstrations, and sales and marketing collateral

 

The base pay range for this position …