Product Marketing Manager - Ecosystem

Lytx is looking for the next product marketing superhero to join our team.

The Product Marketing function at Lytx is responsible for deeply understanding the market dynamics and developing and implementing effective marketing strategies and plans. In this key role, you’ll be an influential player who will unite Sales, Product Management, Partner Success, and Marketing in bringing industry-leading products and services to market that save lives and improve operational efficiencies. You’ll be part of an extraordinary team of hardworking, high-performing product marketers who work together in a fast-paced environment to produce epic deliverables.

What you'll do:

• Product Strategy & Launches: Partner with Product Management to influence the strategy of the product roadmap, lead high-profile product launches and releases that seamlessly transition new offerings into the current portfolio; guiding products from inception through to the end of their lifecycle
• Messaging & Positioning: Craft highly differentiated value propositions, positioning, and messaging that will serve as the foundation for promotional and sales content, marketing campaigns, and partner support in a competitive marketplace
• Partner Support: Work with our reseller and channel partners to empower joint success of our solutions through webinars, presentations, creation of collateral, and other tasks as needed
• Product Training: Deliver training to the sales team on the strategic vision for the product in a clear, concise and impactful manner during ongoing sales trainings and as needed by the sales organization
• Market Intelligence: Understand client needs, prospect and buyer personas, market trends and the competitive landscape to guide positioning, inform campaign planning, and educate employees
• Cross-functional Leadership: Ensure alignment across the organization by leading, executing and communicating go-to market strategies and initiatives
• Demand Generation Support: Contribute strategic insights to marketing campaigns that will secure mindshare across the buyer’s journey, and empower sales and client success teams to effortlessly up- and cross-sell our products and service
• Other duties as assigned

Our ideal candidate has these qualities:

• A passion for emerging, high technology, but more importantly knows to create simplicity out of complexity
• Thinks big picture, but still has an eye for detail and consistently produces high-quality work
• Has impeccable communication skills, is a creative promotional writer and is naturally charismatic and poised in front of audiences that include partners, employees, and executive leaders
• Ability to analyze market trends and competitive landscape in order to guide product planning, positioning and drive decisions to achieve product success for the business
• Is process oriented and knows …