Product Marketing Manager, Consumer
Remote - US
See yourself at Twilio
Join the team as our next Product Marketing Manager, Consumer.
Who we are & why we’re hiring
Twilio powers real-time business communications and data solutions that help companies and developers worldwide build better applications and customer experiences.
Although we're headquartered in San Francisco, we have presence throughout South America, Europe, Asia, and Australia. We're on a journey to becoming a global company that actively opposes racism and all forms of oppression and bias. At Twilio, we support diversity, equity & inclusion wherever we do business.
About the job
This position is needed to lead the development and launch of Twilio’s new Consumer Innovation Product, focusing on expanding Twilio’s platform to simplify the management of business communications for both businesses and consumers, with an emphasis on consumer behavior. The Product Marketing Manager will be responsible for developing and executing marketing strategies grounded in psychological research and consumer behavior analysis. This role demands expertise in scaling consumer products to millions or billions of users by leveraging insights into human behavior and psychology.
Responsibilities
In this role, you’ll:
- Develop and execute comprehensive marketing strategies using insights from surveys you have built, and other psychological research.
- Collaborate with cross-functional teams, including product management, UX design, and engineering, to integrate consumer insights into product development and user experience.
- Create compelling marketing materials and campaigns that resonate with target audiences based on behavioral insights.
- Conduct psychological and behavioral research to understand consumer motivations, preferences, and pain points.
- Design and implement surveys, experiments, and other research methodologies to gather data on consumer behavior.
- Stay updated with the latest trends and advancements in consumer psychology and behavioral science, applying relevant findings to Twilio’s marketing efforts.
- Present research findings and marketing strategies to stakeholders, ensuring alignment and buy-in across the organization.
Qualifications
Required:
- 5+ years of experience in product marketing, with a focus on scaling consumer products to large audiences.
- Proven track record of using behavioral science and psychology to drive marketing strategies and campaigns.
- Deep understanding of consumer psychology and behavior, with the ability to translate insights into impactful marketing initiatives.
- Excellent analytical and problem-solving skills, with a data-driven approach to decision-making.
- Strong communication and presentation skills, with the ability to convey complex findings in a clear and …
This job isn't fresh anymore!
Search Fresh JobsJob Profile
New York Washington
Benefits/PerksCompetitive pay Generous time off Healthcare Offerings vary by location Parental and wellness leave Parental leave Retirement savings Retirement savings program Wellness leave
Tasks- Collaborate with teams
- Conduct research
- Create marketing materials
- Develop marketing strategies
- Present findings
Analytical Benefits Business Communications CCPA Communication Communications Compliance Consumer Behavior Cross-functional Collaboration Data analysis Data Solutions Engineering GDPR Marketing strategies Presentation Privacy Problem-solving Product Management Product Marketing Regulatory Compliance Research Survey design
Experience5 years
EducationBachelor's degree Business Communications Engineering Master's degree Ph.D. Related Field
TimezonesAmerica/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9