Product Marketing Manager

Product Marketing Manager

Department: Marketing

Employment Type: Full Time

Location: Canada - Remote

Compensation: $110,000 - $130,000 / year

Description

Who We are:
At Wagepoint, we’re good people. Sure, maybe we’re biased. But that’s only because Wagepointers bring the best versions of ourselves to do some of the best work in our careers.
We’re an authentic team who bring our diverse backgrounds, ideas, experiences and cultures together to make payroll magic. Speaking of, we “pull rabbits out of hats” for thousands of small business owners across the US and Canada who rely on our payroll software to pay their employees and process their payroll taxes. And we’re just getting started.
We’re growing and looking for more awesome people to join our merry band of misfits. We are looking for people who share our understanding that when it comes to our commitment to our customers: we mean business. Especially given that the consequences of getting payroll wrong can sometimes be dire.
If you are the kind of person who has always wanted to make a difference and be heard at work, Wagepoint will give you plenty of opportunity to do just that.
The Role at High Level: 

We’re looking for a talented Product Marketing Manager who doesn’t shy away from tackling hard problems and interesting subjects like payroll and HR technology. You will report directly to our VP, Marketing and be a vital part of driving the success of our product through strategic marketing initiatives.

What You'll Be Expected To Own:

Product Messaging and Positioning: Develop clear, compelling messaging that highlights how Wagepoint’s product suite solves customer pain points, addresses key use cases, and delivers value. Craft positioning strategies that resonate with target audiences, drive market acceptance, and align messaging consistently across all channels, including campaigns, website content, and sales collateral.

Go-to-Market Strategy: Collaborate with product, marketing, and sales teams to launch new products and features, leveraging customer insights, market trends, and buyer personas to craft strategies. Identify key opportunities in the buyer’s journey to influence purchase decisions and improve conversion rates.

Customer and Competitive Intelligence: Conduct research to understand customer needs, pain points, and behaviors while analyzing competitors to identify strengths, weaknesses, and differentiation opportunities. Use these insights to position Wagepoint as the preferred solution in the market.

Sales Training and Enablement: Design and deliver training resources to equip sales and support teams with the tools to effectively communicate Wagepoint’s value. Create sales decks, playbooks, and guides to address objections and improve overall sales effectiveness.

Thought Leadership and Content Creation: Produce impactful content that positions Wagepoint as a trusted authority, ranging from webinars and blogs to whitepapers and case studies. Partner with marketing to showcase thought leadership and generate leads through strategic campaigns.

Additional Responsibilities:

• Partner with the marketing team to optimize product marketing campaigns for performance and ROI.
• Collaborate with customer success teams to collect feedback that informs product improvements and marketing strategies.
• Monitor and report on product marketing metrics to measure success and inform future strategies.

What You Bring To The Table:

• 5+ years of work experience in product marketing, ideally within the B2B SaaS sector.
• Strong storytelling, writing, and project management skills.
• Ability to thrive in fast-paced, dynamic environments.
• A passion for understanding market needs and creating compelling product narratives.

Bonus points if:

• You have experience supporting product launches and go-to-market strategies.

What We Bring To The Table:

• Impact: Roll up your sleeves and directly contribute to the growth and success of Wagepoint by shaping our workforce.
• Culture: The opportunity to work with the world’s friendliest team, solving interesting problems together with an endless amount of laughter (We work hard, but we always have time for a bad joke or two).
• Growth: Opportunities for professional development and career advancement - we are always, always learning with a growth oriented mindset.
• Innovation: Work in an environment that encourages creativity and new ideas.
• Remote: The ability to work from home, forever! Wagepoint is a remote company, so you don’t have to worry about commuting to an office. Plus, more time with your pets is always a bonus!

Ready to embark on an exciting journey with us? Apply now and help us build the future of Wagepoint!
Next Steps:If all the above feels right and proper, please don’t feel like you need to send us an uninspired cover letter. Just send us your updated resume and perhaps a few lines on what excites you about the job - we really want to get to know who you are, not just about how we can work together.  If we believe you’re a good match, someone from our team will reach out to schedule a call. 
Psssst! Wagepoint is an equal opportunity employer. We welcome and appreciate all applicants with diverse backgrounds, races, religions, genders, identities, ages, experiences (the list goes on!). We are committed to making not only our workplace safe and inclusive for everyone, but also ensuring our recruitment process reflects that. We are a remote company, so there's no need to travel to an office for an interview, but if you require any special accommodation during our recruitment process, please let us know. We are more than happy to assist!
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