Product Marketing Lead

Come for the mission. Stay for the experience.

Let’s keep things simple: we are an unbelievably talented, hard-working, and compassionate team driving towards a mission that impacts every single one of us - even you! 

Healthcare benefits are complex, underutilized and a mystery for most users. We’re removing that complexity. Now more than ever, employers are adding value to their employees’ benefits like telemedicine and mental health services. HealthJoy’s industry-changing tech platform consolidates those benefits into a simplified benefits experience, saving users time and money.  

With over $100M in fundraising to date, and the successful closing of our recent Series D, HealthJoy has garnered workplace awards for Inc. 's Fastest Growing Startups and Built In Chicago’s Best Places to Work while growing globally to nearly 400 team members. We’re continuing down the path of high growth and high impact, and this role is a key member of the Product Marketing Team making that happen.

Your impact.

Strategy & Leadership — Provide strategic oversight on all product positioning to ensure it ties back to HealthJoy’s value proposition. Provide strategic oversight across launch plans to ensure that launch activity feels cohesive to our audience and aligns with industry seasonality for maximum impact. Evaluate performance of GTM strategies and provide data-driven recommendations to improve launch effectiveness.

Audience Expertise — Develop a deep understanding of our buyers (including channel partners) and their needs. Maintain buyer personas and lead projects related to interviewing or gathering information about our buyers to keep personas up-to-date.Deep Product Expertise — Develop strong relationships with your product management counterparts. Keep up with current product roadmap and roadmap changes (including maintaining roadmap deliverables). Advise product management on ideal launch timing based on industry seasonality. Maintain a deep understanding of our current product.

Market & Competitive Knowledge — Keep up with market trends. Keep up with new and existing competitors and alternatives. Maintain competitive positioning and battlecards. Oversee win/loss analysis program.

Positioning & GTM Strategy — Own product positioning, messaging, and GTM strategy for benefits engagement product enhancements. Collaborate with Marketing, Enablement, Customer Success, Sales, and other relevant teams to develop and execute a strong GTM strategy that will drive product awareness and adoption. Ensure new launches support or enhance our overall benefits engagement narrative.

Field Team Enablement — Partner with Revenue Enablement team to develop and conduct product training (how to position, key messages, their role in our GTM strategy), certifications, etc. for our Sales and Customer Success teams.

Post-Launch Analysis — Analyze product adoption and identify opportunities to improve positioning or GTM strategy for better adoption.

Your experience.

• 7+ years of experience in product marketing, preferably with a focus on B2B or B2B2C business models in the healthcare technology or benefits space
• Understanding of the healthcare technology or benefits market
• Strong experience leading market research, product messaging & positioning, and GTM strategies
• Experience collaborating with multiple stakeholders and driving alignment
• Excellent oral and written communication skills
• Ability to manage projects efficiently with high standards for quality of work and a high-level of accountability
• Problem solver mindset with an ability to navigate ambiguous projects
• Bachelor’s or graduate degree in marketing, healthcare, business, or related field

Total Rewards 

Job Level: 40  

Base Compensation Range for Job Level: $135,000 - $155,000 Annually 

The cash compensation above includes base salary only. Certain roles are eligible for additional cash incentives such as commission, annual bonus targets, overtime pay or other variable incentives.

HealthJoy maintains a comprehensive strategy to determine rewarding and competitive packages for individual compensation for new hires, internal promotions and internal job changes. This strategy is based on several factors unique to each individual, including: 1) the skills, experience and qualifications of the individual; 2) the responsibilities and demands of the role; 3) analysis of external market data; and 4) company budget and financial performance. 

HealthJoy is a remote-first employer. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. 

At HealthJoy, it is not typical for an individual to be hired at or near the top of the range for their role, and compensation decisions are dependent on the facts and circumstances of each role and individual. 

In addition to cash compensation, HealthJoy offers a rich “Total Rewards” package that includes:

• Medical, Dental and vision insurance packages
• HSA contribution match
• Stock options for eligible roles
• 401k match
• Paid parental leave
• Company sponsored Short Term and Long Term Disability coverage
• Flexible PTO 

Commitment to Equal Pay

At HealthJoy, we are committed to creating a diverse and inclusive workplace where everyone has the opportunity to succeed and thrive.

We believe that everyone should be paid based on their qualifications, experience, and the work that they do, and not on their gender, race, or any other personal characteristic. Our compensation practices are essential to fostering a diverse and inclusive culture where we value the contributions of all our employees. 

We conduct thorough annual reviews of employee pay and our pay practices to ensure we reward the right behaviors and are providing equal pay for equal work. 

Additionally, we assess the external market and internal equity across like roles. As part of our regular review of pay practices, HealthJoy examines employee pay for potential disparities between persons of different genders, races and ethnicities that are not explainable by objective factors such as performance, experience level, credentials, or location, and are committed to correcting any issues and reviewing practices from unintended outcomes. 

Commitment to Equal Opportunity

HealthJoy is committed to creating a diverse environment and is proud to be an equal opportunity employer. 

All qualified applicants receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or any other basis forbidden under federal, state, or local law.

Don’t meet every single requirement? We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you. HealthJoy is dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role and HealthJoy, we encourage you to apply. You may be just the right candidate for this or other roles.

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