Product Marketing Director (Platform)

About Us:

Automation Anywhere is a leader in AI-powered process automation that puts AI to work across organizations. The company’s Automation Success Platform is powered with specialized AI, generative AI and offers process discovery, RPA, end-to-end process orchestration, document processing, and analytics, with a security and governance-first approach. Automation Anywhere empowers organizations worldwide to unleash productivity gains, drive innovation, improve customer service and accelerate business growth. The company is guided by its vision to fuel the future of work by unleashing human potential through AI-powered automation. Learn more at www.automationanywhere.com

Our opportunity:

We are seeking a visionary Director of Product Marketing – Platform to define and execute the go-to-market (GTM) strategy for our cutting-edge enterprise Agentic Process Automation (APA) platform. This role is pivotal in shaping competitive positioning, supporting analyst relations efforts, and driving market adoption of multi-agent orchestration at scale.

As a key member of the Product & Solutions Marketing team, you will collaborate cross-functionally with product, sales, and strategic partners to craft compelling narratives, empower the field with best-in-class enablement assets, and position our platform as the category leader in agentic automation. If you're passionate about disruptive technologies, thrive in a fast-paced environment, and excel at translating complex innovations into clear, impactful messaging—this role is for you.

Who you’ll report to:

This role reports to our Sr. Director, Product and Solutions Marketing

Location: 

Remote role - ability to work within any U.S time zone

You will make an impact by being responsible for:

Strategic Positioning & Messaging

• Partnering closely with product management to bring product innovations to life through clear, compelling storytelling that highlights business impact, differentiation, and market relevance
• Developing and executing GTM strategy for the Agentic Process Automation platform, ensuring alignment across marketing, product, and sales to drive adoption and revenue growth
• Owning and driving targeted sales plays that fuel pipeline growth, accelerate deal velocity, and improve win rates in priority verticals
• Crafting differentiated messaging that clearly articulates business value, ROI, and competitive advantages to enterprise buyers
• Leading competitive intelligence efforts to sharpen market positioning and arm sales with effective objection-handling strategies
• Driving thought leadership initiatives that shape industry narratives, influence enterprise adoption, and position our platform as the definitive leader in Agentic Process Automation

Go-to-Market (GTM) Execution

• Leading product launches, ensuring seamless alignment across product, sales, campaign, customer advocacy, and the broader GTM teams
• Developing and rolling out structured sales plays, equipping sales teams with …