Product Marketing Content Manager

Great companies need great teams to propel their operations. Join the group that solves business challenges and enhances the way we work and grow. Working at Gainwell carries its rewards. You’ll have an incredible opportunity to grow your career in a company that values your contributions and puts a premium on work flexibility, learning, and career development. 

Summary

Gainwell is seeking a highly skilled and detail-oriented Product Marketing Content Manager to develop compelling and persuasive content that supports our product marketing initiatives. This role will focus on translating complex product features and benefits into clear, value-driven content that drives engagement and showcases Gainwell’s differentiation to public health and Medicaid decision-makers. The ideal candidate will have experience creating product-centric content such as solution messaging and positioning frameworks, case studies, sales collateral, presentations, and white papers, ensuring all content is aligned with Gainwell’s product positioning and go-to-market strategies.

Your role in our mission

Key Responsibilities:

• Content Strategy: Work closely with Marketing Content Manager to help inform content strategy that supports Gainwell’s marketing and business objectives with a focus on product-centric content creation. Input should be coordinated with the product marketing team to align consistency with product messaging, positioning, and go-to-market strategies.
• Product-Centric Content Creation: Develop high-quality content that clearly communicates the value of Gainwell’s solutions, including product briefs, white papers, case studies, sales enablement materials, video scripts, and more. It should be optimized for a range of channels, including digital, print, and presentations, ensuring a consistent tone and style that resonates with key decision-makers in government and healthcare markets.
• Brand Voice & Tone: Ensure all content is aligned with Gainwell’s brand voice, messaging, and positioning, ensuring consistency across all marketing channels and platforms.
• Cross-Functional Collaboration: Work closely with the all marketing & communications teams to create content that is tailored to specific state accounts and sectors, ensuring personalized messaging for account-based marketing efforts.
• Content Calendar Management: Work closely with Marketing Content Manager to help inform an editorial calendar to ensure a consistent cadence of high-quality content across multiple platforms.
• Thought Leadership: Collaborate with thought leadership content team to ensure consistent messaging that positions Gainwell as an innovator in public health and Medicaid technology and speaks to industry trends and challenges.
• Technical Translation: Translate technical product details into accessible, benefits-focused content that is understandable to both technical and non-technical audiences within state agencies.
• Performance Measurement: Use analytics and performance data to measure the effectiveness of product-centric content and make data-driven recommendations for future content strategy improvements.
• SEO & Content Optimization: Ensure that product-centric content is optimized for search engines and aligned with SEO best practices to maximize reach and visibility.
• Content Management: Maintain an organized repository of product content, ensuring it is up-to-date, accurate, and readily available for marketing and sales teams.

What we're looking for

Qualifications:

• Bachelor’s degree in marketing, communications, journalism, or a related field.
• 5+ years of experience in product marketing content creation, preferably within healthcare, public sector, or technology industries.
• Strong writing and editing skills with a proven ability to create content that simplifies complex concepts and resonates with target audiences.
• Experience collaborating with product marketing teams to align content with product strategy and messaging.
• Strong project management skills with the ability to handle multiple projects and deadlines.
• Knowledge of SEO best practices and content optimization is preferred.
• Experience in healthcare public sector marketing is a plus.

What you should expect in this role

• Remote

The deadline to submit applications for this posting is 11/8/2024.

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The pay range for this position is $88,900.00 - $127,000.00 per year, however, the base pay offered may vary depending on geographic region, internal equity, job-related knowledge, skills, and experience among other factors. Put your passion to work at Gainwell. You’ll have the opportunity to grow your career in a company that values work flexibility, learning, and career development. All salaried, full-time candidates are eligible for our generous, flexible vacation policy, a 401(k) employer match, comprehensive health benefits, and educational assistance. We also have a variety of leadership and technical development academies to help build your skills and capabilities.

We believe nothing is impossible when you bring together people who care deeply about making healthcare work better for everyone. Build your career with Gainwell, an industry leader. You’ll be joining a company where collaboration, innovation, and inclusion fuel our growth. Learn more about Gainwell at our company website and visit our Careers site for all available job role openings.

Gainwell Technologies is committed to a diverse, equitable, and inclusive workplace. We are proud to be an Equal Opportunity Employer, where all qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We celebrate diversity and are dedicated to creating an inclusive environment for all employees.