Product Marketer, Indoor Mapping (DATAMARK - Remote)

WHO WE ARE

Supported by more than 4,000 employees in nearly 100 locations across the United States, we provide a full continuum of engineering and consulting services, including design, planning, architectural, environmental, construction and program management. Our clients include U.S. federal, state and municipal governments, foreign allied governments, and a wide range of commercial clients. Michael Baker is committed to delivering a standard of excellence that fosters a culture of innovation, collaboration and technological advancement to help solve our clients' complex challenges.

TECHNOLOGY PRACTICE - DATAMARK

Michael Baker International is a national leader in technology solutions supporting clients in local, state, and national government to solve complex problems with advanced technologies for the 21st century. The DATAMARK practice consists of a skilled group of subject matter experts whose mission is to provide the necessary education, fact-finding, and solutions to solve complex problems in the public safety and enterprise GIS markets. DATAMARK is the go-to authority on GIS data for public safety and enterprise GIS. Its data-forward, full-service but configurable solutions provide the highest levels of data completeness and accuracy. The DATAMARK team has quickly grown to become the premier nationwide provider of SaaS solutions for public safety and enterprise GIS.

Job Description 

We are seeking an ambitious Product Marketer to support our rapidly growing indoor mapping business. This individual will collaborate closely with various cross-functional leads to support the development and marketing of new and existing offerings across DATAMARK Technology's Indoor Mapping Division. 

In this role, you will help communicate the unique value and capabilities of DATAMARK Technologies Indoor Mapping offerings in a way that resonates with our audience by demonstrating a deep understanding of various user and buyer personas. You will, through tight partnership with DATAMARK Technologies Product, Business Development, and Client Success teams, obtain customer insights, map competitive intelligence, inform the product roadmap, and own the strategic positioning and messaging of our indoor mapping business. In addition, you will train and enable the Business Development team by creating effective presentation assets and designing the scripts and playbooks for sales as we launch new initiatives. You will work in tandem with the marketing and design teams to deliver compelling collateral that highlights our indoor mapping values and differentiators and drive campaigns that enable product adoption. 

The successful candidate will have strong strategic thinking skills, solid general business acumen, and familiarity with …