PPC (Pay-Per-Click) Specialist

Location: Americas, Europe

Salary: $25,000 - $ 36,000/ year

Hello, Paid Media Specialists!

My name is Alex and I am the CEO at Pantelope - We are a performance marketing agency that specializes in paid search, paid social, and SEO. We are highly technical and collaborate effectively with other agencies and companies that have marketing departments and need technical assistance. We craft personalized digital strategies that truly resonate and make an impact. So, whether you’re aiming to increase brand awareness, attract new customers, or boost your sales, we’re here to turn those goals into reality.

We are looking to hire a data-driven, experienced Paid Media Specialist to join our growing team. You'll be responsible for implementing and optimizing paid advertising campaigns across Google Ads, Meta Ads, Bing Ads, and other paid media platforms for our clients, leveraging your expertise to generate insights and recommendations that fuel business growth.

This role is a full-time role position.

Requirements

We are looking for a Paid Media Specialist specifically with these requirements:

• Excellent English written and verbal communication skills.
• At least 2 years of experience in digital marketing implementation and analysis, ideally in both lead generation and e-commerce settings.
• At least 2 years of experience working in a digital marketing agency/company.
• Proven experience in optimizing paid advertising campaigns on Google Ads and Meta Ads.
• Strong analytical skills with the ability to interpret complex data sets.
• Excellent communication and presentation skills.
• Ability to work independently and as part of a team.

Nice to have:

• Experience with Bing Ads, TikTok Ads, Snapchat Ads, Linkedin Ads, and Pinterest Ads
• Self-sufficient expertise in Excel
• Experience with Shopify and/or feed management tools like DataFeedWatch or Feedonomics

Your responsibilities will include (but are not limited to):

• Managing and optimizing paid advertising campaigns on Google Ads and Meta Ads platforms
• Researching and building new campaigns as needed
• Analyzing campaign performance data to identify areas for improvement
• Developing and implementing A/B tests to optimize campaign elements and creatives
• Generating data-driven recommendations to improve campaign performance and achieve marketing objectives
• Staying updated on the latest digital marketing trends and best practices

Benefits

Growth Opportunities/Perks:

• 13 days of PTO (almost 3 weeks of vacation)
• Paid training
• 100% remote work
• Potential upward mobility to a PPC director/leadership role
• Potential growth …