Performance Strategist, New Business

Liftoff is the leading growth acceleration platform for the mobile industry, helping advertisers, publishers, game developers and DSPs scale revenue growth with solutions to market and monetize mobile apps.

Liftoff’s solutions, including Accelerate, Direct, Influence, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, ecommerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence.

About the team:

The Performance Strategy team acts as a bridge between commercial and technical teams, leveraging their expertise and tools to support, optimize, and grow "Accelerate" customers through performance-driven strategies. Positioned centrally in the organization, they focus on implementation, analytics, and product/process improvements to drive revenue growth at every stage of the account lifecycle. The Performance Strategy, New Business (Americas) role specializes in strategic and analytical support for new customer launches in the Americas, ensuring performance success in the first six months. The role also contributes to refining global new launch best practices and shaping product development to support growth and scalability.

Responsibilities:

• Serve as a technical POC for Launch customers - applying best practices to identify growth opportunities, provide proactive account support & utilize optimal performance levers to drive incremental revenue 
• Demonstrated ability to engage directly with clients and stakeholders, ensuring a high-quality customer experience and understanding customer needs to drive satisfaction
• Demonstrates a clear understanding of revenue goals and priorities, with experience aligning actions and decisions to support business growth
• Ability to manage competing tasks and focus on high-impact work
• Adept at analyzing challenges and developing creative solutions. Comfortable addressing complex or ambiguous issues and proactively seeking out effective answers
• Minimize churn through expert analysis and effective campaign management
• Passionate about testing new ideas and approaches. Willingness to pilot concepts, assess impact, and iterate to find optimal solutions
• Ability to "wear multiple hats" within a dynamic environment. Ready to shift priorities and adapt to changing business needs with ease
• Skilled in acting as a trusted advisor on the product and platform. Leverages a consultative approach to guide customers internally and externally, offering insights and recommendations that maximize value and deepen client relationships.
• Monitor campaign early life cycle ensuring they are setup for success
• Play an active role in various cross-functional projects
• Be proactive with knowledge sharing - provide regular updates in internal team meetings
• Comfortably operate across the company matrix and lead communication with technical and non-technical teams  
• Identify & analyze performance trends and potential issues; escalate issues to management and internal teams
• Optimize campaigns for post-install goals using proprietary tools and dashboards
• Help with training and mentorship of new and junior team members

Requirements: 

• Bachelors Degree and 2-4 years of campaign optimization, BI, or analytical experience  
• The ability to draw insights from data
• Strong Internal Management Skills
• Exceptional prioritization skills
• Presentation and customer-facing experience
• Strong organizational skills
• A proactive and outcome-driven approach
• The ability to communicate clearly and concisely with technical and non-technical teams
• A strategic mindset
• A passion for product and process improvement
• Strong sense of identifying and resolving day-to-day problems.

Liftoff offers all employees a full compensation package that includes equity and health/vision/dental benefits associated with your country of residence. Base compensation will vary based on candidate location and experience. The following are our base salary ranges for multiple levels:

SF Bay Area, NYC, Los Angeles/Orange County: $75,000 - $95,000
Seattle/Olympia, Austin, San Diego, Santa Barbara, Boston: $69,000 - $87,000
All other cities and towns in our approved states: $64,000 - $80,000 

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Liftoff is committed to providing and maintaining a work environment where all employees and candidates are treated with dignity and respect and that is free of bias, prejudice, and harassment. Liftoff is further committed to providing an equal employment opportunity for all employees and candidates for employment free from discrimination and harassment on the basis of sex, gender (including sexual harassment, gender harassment, and harassment due to pregnancy, childbirth, breastfeeding, and related conditions), sexual orientation, gender identity, gender expression, gender nonconformity, race, creed, religion, color, national origin, ancestry (including association, affiliation, or participation with persons or activities related to national origin, English-proficiency or accent, or immigration status), physical or mental disability, medical condition(s), genetic information of an individual or family member of the individual, marital or domestic partner status, age, veteran or military status, family care status, requesting or taking pregnancy, parental or disability leave, requesting an accommodation, or any other characteristic protected by federal, state, or local law, regulation, or ordinance. All such discrimination and harassment is unlawful and will not be tolerated. Liftoff maintains a continued commitment to equal employment opportunity and expects the full cooperation of all personnel.

Liftoff's Compensation Strategy

Liftoff's compensation strategy includes competitive market rate along with equity and benefits and perks that will give our employees what they need to do their best work. In order to ensure teams are compensated fairly for the work performed, we map out specific levels and take into consideration the cost of labor within each location. Liftoff provides employees a total compensation package of competitive market salaries, equity, health and wellness stipends, medical benefits associated with your country of residence. The base compensation will vary based on location, experience as well as level.

Agency and Third Party Recruiter Notice:

Liftoff does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or Recruiting Team. All candidates must be submitted via our Applicant Tracking System by approved Liftoff vendors who have been expressly requested to make a submission by our Recruiting Team for a specific job opening. No placement fees will be paid to any firm unless such a request has been made by the Liftoff Recruiting Team and such a candidate was submitted to the Liftoff Recruiting Team via our Applicant Tracking System.