Partner Marketing Senior Specialist

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.

We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

Partner Marketing Senior Specialist

Genesys is looking for a Partner Marketing Senior Specialist who is passionate about delivering innovative demand-generation programs for our partners. Reporting to the Senior Manager, Partner Marketing, the ideal candidate will possess both a deep understanding of partner campaign strategies as well as the ability to manage the marketing platform that enables the execution of those campaigns. Success in this role is measured by the growth and quality of new leads generated by partners.

Key responsibilities include:

• Build demand generation campaigns (multi-language) for mid-market partners while working closely with region marketing, digital marketing, content strategy and other teams.

• Create partner communication and programs to increase campaign activations.

• Continuously innovate and introduce new ways to attract and engage with partners to increase campaign activation.

• Create self-help training and resources to increase partner enablement.

• Adapt existing digital content (such as collateral, white papers, and banners) to support joint marketing with Genesys partners.

• Provide digital marketing support to internal partner teams and partners. Respond to questions in a timely fashion

• Generate weekly and monthly reports on content and campaign performance.

• Suggest and implement ways to improve content creation, campaign execution, and partner usage.

Education:

• Bachelor’s degree or relevant experience in digital marketing or a related field.

Experience:

• 5+ years of marketing/advertising experience, preferably in a high-tech computer-related environment or in a marketing agency/sales environment. An understanding of the B2B model and channel partners or partner programs is strongly preferred.

• Proficient in using HTML and CSS.  Familiarity with content design tools like Adobe is a plus.

• Previous experience creating email, social, and/or web marketing campaigns.

• Prior experience using a marketing automation platform (i.e. Marketo, Eloqua, Zift, Salesforce.com, or similar)

• Ability to independently achieve successful outcomes with minimal supervision. Comfortable juggling multiple projects with varying deadlines, and multiple stakeholders and approvers.

• Quality-focused and excellent attention to detail.

• Excellent communication (oral and written) and problem-solving skills

• Strong organizational skills.  Able to set schedules and deliver projects on time. Prior experience with project management/collaboration software like Asana and Microsoft Teams is desired.

Compensation:

This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.  

Benefits:

• Medical, Dental, and Vision Insurance. 

• Telehealth coverage

• Flexible work schedules and work from home opportunities

• Development and career growth opportunities

• Open Time Off in addition to 10 paid holidays

• 401(k) matching program

• Adoption Assistance

• Fertility treatments

More details about our company benefits can be found at the following link: https://mygenesysbenefits.com

If a Genesys employee referred you, please use the link they sent you to apply.

About Genesys:

Genesys empowers more than 8,000 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experience at scale. As the trusted platform that is born in the cloud, Genesys Cloud helps organizations accelerate growth by enabling them to differentiate with the right customer experience at the right time, while driving stronger workforce engagement, efficiency and operational improvements. Visit www.genesys.com.

Reasonable Accommodations:

If you require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you or someone you know may reach out to HR@genesys.com. You can expect a response from someone within 24-48 hours. To ensure we set you up with the best reasonable accommodation, please provide them the following information: first and last name, country of residence, the job ID(s) or (titles) of the positions you would like to apply, and the specific reasonable accommodation(s) or modification(s) you are requesting.

This email is designed to assist job seekers who seek reasonable accommodation for the application process. Messages sent for non-accommodation-related issues, such as following up on an application or submitting a resume, may not receive a response.

Genesys is an equal opportunity employer committed to equity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.

Please note that recruiters will never ask for sensitive personal or financial information during the application phase.