Partner Marketing Manager

At Ada our mission is to make customer service extraordinary for everyone and our vision is a world where every customer interaction is resolved by AI. Ada is an AI-powered customer service automation platform that makes it easy for businesses to automatically resolve the greatest number of customer service conversations — across channels and languages - with the least amount of effort.   Since 2016, Ada has powered more than 4 billion automated customer interactions for brands like Wealthsimple, Canva, AirAsia, Yeti, and Square. Born in Toronto, Ada serves companies and their customers worldwide. For more information, visit www.ada.cx

We are seeking a dynamic and collaborative Partner Marketing Manager to join our fast-growing Marketing team. In this role, you will manage strategic marketing initiatives with our external partners to drive mutual growth and success. You will be responsible for developing and executing joint marketing initiatives with key tech alliance and channel partners, as well as developing marketing materials to support our partnership goals. You’ll also maintain critical data around partner performance and automate processes to ensure scalability and efficiency as we grow.

About You

• 3+ years of partner marketing or product marketing experience for a B2B SaaS organization that targets a primarily enterprise customer base.
• Ability to manage partner relationships and clearly communicate marketing goals and results.
• Experience in creating marketing materials (blogs, email campaigns, social media posts) and co-branded assets with partners.
• Familiarity with marketing automation platforms (HubSpot), CRM systems (Salesforce), and project management tools (Monday.com).
• Data driven mindset with excellent written, oral, and presentation skills.
• Comfortable working in a fast-paced environment where partner needs and marketing strategies may shift.
• Bonus: Experience with artificial intelligence, LLMs and/or customer service automation 
• Bonus: Experience working with hyperscalers (eg. AWS, Microsoft)

Outcomes

• Collaborate with partners to create co-branded content, webinars, and events that leverage both companies’ expertise and audiences to generate leads.
• Provide channel partners with marketing materials, training, and resources they need to effectively market and sell Ada.
• Work with partners to target their customer bases, expanding reach to high-value accounts that align with our most profitable customer segments.
• Promote partnerships that result in integrated product offerings, creating additional value for customers and encouraging them to expand their usage. 
• Maintain Ada’s listings on partner marketplaces with updated and competitive messaging, as well as reviews, that drive enterprise-qualified leads to Ada.
• Track the success of partner marketing activities through metrics such as lead quality, conversion rates, and customer acquisition costs.
• Work with Brand to develop clear guidelines and strategies for co-branding with partners, ensuring consistency and clarity in messaging for joint initiatives.

Benefits

• Competitive salary 
• Unlimited vacation
• Wellness account
• Extended health coverage
• Dental/optical/travel insurance
• Life insurance
• Employee and family assistance plan

Perks

• Flexible work schedule
• Remote-first, In-person friendly work environment 
• Development opportunities

The expected salary range for this position is $96,000 to $130,000. Actual pay will be determined based on several factors such as past experience and qualifications, geographic location, and other job-related factors permitted by law.

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About Us

Ada is a rapidly growing company in a thriving AI ecosystem. We optimize our communication, collaboration, and work ethic for the digital world instead of in-person. We are building the workplace of the future to build the customer experience of the future. With flexible working hours, together we'll determine a schedule that fits your style and the requirements of your role. We are backed by world-class investors, including Spark, Accel, FirstMark, Bessemer Venture Partners, and Version One. We provide our employees with competitive compensation, great health benefits, and ownership in our company.

We believe that unchecked biases disproportionately impact the most marginalized people in society—including but not limited to BIPOC, LGBTQ2S+ people, immigrants, and people with disabilities. We strongly encourage applications from people with these identities or other marginalized communities, even if you don’t meet every qualification we listed, because members of marginalized communities are less likely to apply if they don’t meet every qualification. We believe that without you, we cannot progress. At Ada, we don’t stand for tokenism. We stand for representation.

Our values are our fundamental driving forces for decision-making. They are the heart of what we stand for and are critical to our next phase of growth. You can learn more about our values and Ada’s founding story on our Careers page.

Everyone has their own unique talents. Even if you don’t meet 100% of the above qualifications, tell us why you’d be a great fit for this role in your application.

 

 

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