Paid Search Senior Specialist

Who we are:

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

What you’ll be doing:

• Complete and support paid search campaigns, including but not limited to account setup, strategy development, organization, and management

• Externally communicate to clients via slack/email/weekly presentation crafting a narrative of what’s happening with accounts, why it happened, and what are associated next steps

• Ability to use reporting, analytics, and trend tools daily

• Campaign set-up: keyword development, ad copy creation & testing, account set-up and restricting, bid and budget management.

• Responsible for all basic tactical execution and campaign audits

• Effectively prioritizes efforts to focus on delivering on the most important things tracks and reports on campaign results, data analysis and participate in weekly client calls

• Plan, design, and operate paid search campaigns: Campaign Launches, Campaign Management, Budget Management, Bid Management & A/B Testing

• Track and monitor reporting of campaign results daily/weekly/quarterly/yearly basis, including Quarterly Business Reviews & End of Year analysis

• Mentor and effectively delegate tasks and responsibilities to junior members on the team.

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch. 

Requirements:

• 2-4+ years of related paid search work experience

• Hands on experience in managing monthly campaign budgets from $300k - $700k+

• Experience with competitive reporting: AdGooRoo, The Search Monitor, Compete, Auction Insights.

• Advanced computer skills, particularly Microsoft Excel and PowerPoint

• Experience working in Google Analytics 

• Works with high autonomy and ownership, willing to get …