Paid Media Specialist

Job Summary:

FHI 360 is seeking an experienced, highly detailed, and technically proficient Paid Media (Biddable Platforms) Lead to join our dynamic paid media team. This role is ideal for a professional with a deep understanding of hands-on digital strategy and media buying on self-managed biddable media platforms (including but not limited to: Google Search, YouTube, Facebook, Instagram, TikTok, Snapchat, and Reddit).

The Paid Media Specialist (Biddable Platforms) will be responsible for implementing and building campaigns directly on biddable media platforms (under the guidance of senior paid media team members) while providing optimization recommendations and maintaining industry best practices. The ideal candidate will have experience in all facets of the biddable media ecosystem (including both performance and awareness-based paid media campaigns).

This position requires a high level of detail and organization to manage the implementation and pacing of numerous separate-but-cohesive public health and social change campaign budgets. Because biddable platforms account for a large portion of the overall media investment, this individual will play a critical role in driving our clients’ business goals using said platforms.

Location: Remote (U.S.) - Eastern Time Zone hours; Preference for candidates based in Atlanta, GA, or Washington, DC.

Key Responsibilities:

• Campaign Implementation: Build, QA, and troubleshoot various campaigns, ad sets, and ads across multiple biddable media platforms (with guidance from senior paid media team members). Additional responsibilities may include but are not limited to: conducting paid search keyword research, ad copy and content analysis, mapping out platform-specific audience targeting segmentation and accompanying recommendations, etc.

• Budget Pacing: Own and strictly adhere to necessary budget pacing across all platforms, campaigns, audiences, and ads, ensuring budget is consistently on track (no over or under-spend).

• Performance Monitoring: Continuously monitor campaign performance, analyze key metrics (e.g., impressions, clicks, CTR, CPM), and make data-driven adjustments to optimize results.

• Reporting: Assist in developing comprehensive performance reports and insights to communicate key data points and insights to clients and internal stakeholders - highlighting key achievements, challenges, and areas for improvement.

• Collaboration: Work closely with the media planning team to implement and adjust campaigns, as needed, while providing expertise and insight on biddable platform strategies.

• Innovation: Stay up to date with industry trends, best practices, testing, and emerging platforms to identify new opportunities for media placement and audience engagement.

• Training and Development: Mentor paid media team members, as needed, to build a more cohesive and information-sharing team environment.

Qualifications:

Education*:

• Bachelor’s degree or …