Outreach and Business Engagement Manager - Biking Program - Sacramento

We are looking for someone who can do outreach and community engagement with businesses, project stakeholders, and people across the Sacramento Region. While most outreach will be done remotely, in the ideal world you'd to be located in or near Sacramento as there may be opportunities to attend in-person events.

The program is a fun, month-long biking encouragement program ("May is Bike Month") which will run in May 2025. The aim is to engage businesses, organizations, existing riders and new riders and introduce more people to the benefits of riding a bicycle. The program is free for people to take part in. Your job is to do outreach to engage and encourage people and businesses to create profiles on the Love to Ride website and to log their rides during the May is Bike Month campaign. This is a remote position with the potential for in-person outreach at events.

Love to Ride

Love to Ride is the online platform that gets more people riding bikes. We make it easy and fun to encourage our friends and co-workers to ride.

We work with cities, companies and people all over the world to encourage more people to enjoy the benefits of riding a bike.

We believe that life is much better when we feel happy, healthy, energized and connected to the people and places around us. We believe riding a bike has so many benefits to us individually, to our communities and our world.

We know how good it feels to ride and we want more people to experience this feeling too.

Roles and Responsibilities

The primary roles and responsibilities of the role are to:

• Encourage organizations and individuals to register and participate in the program. This will involve: contacting workplaces by phone and email (with both warm and cold leads); giving presentations; meeting with relevant staff & selling the concept of Love to Ride, supporting media activity; distributing marketing materials to bike shops & co-promoters, on cycle paths & on parked bicycles; promotion at local events etc.
• Contact and engage local partner organizations and encourage them to promote the program externally to their local networks e.g. Chambers of Commerce, business associations, town and city governments bicycle clubs, bike shops
• Identify suitable ‘Champions’ within participating organizations, and develop effective working relations with them to provide on-going support so that they can promote Love to Ride internally and succeed at …