On-Call Media Strategist

On-Call Media Strategist

Ready to make a difference?

At ICF, we are fearless in finding new ways to solve problems, relentless in making sure it pays off for our clients and committed to making a positive change in the world. Join our community of mission-driven creatives, communicators, strategists, and technologists to challenge the status quo. 

Why you will love working here:

• Quality of life: Flexible workplace arrangements, work-life balance
• Investment of the community: Donation matching, volunteer opportunities
• Investment in you: Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan
• And many, many more (Ask your recruiter for more details!)

What you will be doing: you will dedicate 15-20 hours a week to the following tasks:

• Develop innovative solutions to continuously position ICF as a cutting edge source for media strategies 
• Perform tasks as delegated by planning leads for media accounts across a variety of industry verticals pertaining to energy efficiency  
• Create and present strategic integrated media plans based on sound analytics, supported by data 
• Support planning leads by monitoring campaigns to meet client goals while staying on budget 
• Maintain campaign documents including insertion orders, flowcharts, and budget summaries 
• Showcase up-to-date knowledge and understanding of both online and offline paid media channels: Display, Digital Video/Audio, Social, Search, Print, Broadcast, Outdoor, etc. 
• Analyze results and budgets on a regular basis 
• Research and identify vendors to become valued partners, cultivating existing relationships for best pricing 
• Aide in educating account teams and clients on best practices and emerging technologies 
• Accomplish all other tasks as assigned by management 

What we need you to have (minimum qualifications):

• Bachelor’s degree in Communications, Marketing, Public Relations, Advertising, Journalism or related field. (or applicants can substitute one year of related experience for one year of education)
• 2+ years of experience in marketing or developing and optimizing paid media solutions within an advertising agency or client-side environment or related experience.

What we would like you to have:

• Must be a talented individual, passionate about media and desire to be at the cutting edge of digital advertising 
• Flexibility with managing complex processes in a fast-paced environment while keeping a positive attitude 
• Possess an understanding of the building and management of search engine marketing (SEM) and social media self-serve platforms 
• Experience with third party media partners; includes exposure to programmatic media buying   
• Experience configuring and reporting Google Analytics 
• Up-to-date with traditional and digital media trends and innovations 
• Demonstrated …