Member & Customer Engagement Marketing Manager

Description

About Us:

ReviveHealth is a U.S. based, whole person care company made up of a diverse community of people dedicated to transforming the healthcare experience. As an employee, you’re a part of a high-performance team that has reinvented the health care experience and is driving the adoption of next generation virtual care. Our mission is to provide individuals with personalized direct access to comprehensive care, including urgent and primary care, pharmacy, mental health and more. Our vision is to deliver a service model that responds to an individual’s circumstances, capabilities, and preferences. Our model emphasizes relationships and meaningful interactions focused on motivation, engagement, empowerment, conviction, and resilience. 

Job Description:

We're seeking a dynamic Member & Customer Engagement Marketing Manager to lead our multi-channel engagement strategy. This role will own the end-to-end member communication journey while also managing B2B customer engagement, utilizing various platforms to create meaningful connections and drive engagement across our ecosystem. 

This role is 40% member engagement, 40% customer success enablement, and 20% platform transition and reporting. 

This is a REMOTE position.

Duties:

Instagram Management

• Lead our Instagram strategy and content creation to engage and grow our member community 
• Develop and implement a content calendar that resonates with our member base 
• Create engaging visual and written content that reflects our brand voice and values 
• Monitor social media metrics and optimize strategy based on performance data 

Email Marketing

• Design and execute email marketing campaigns for members 
• Lead the strategic transition from SendGrid to Braze 
• Develop segmentation strategies to ensure targeted, relevant communications 
• A/B test email campaigns to optimize performance 

Mobile Engagement

• Develop and manage SMS marketing campaigns 
• Work with technical teams to implement Braze for improved mobile engagement 
• Create personalized mobile messaging strategies based on user behavior and preferences 

Customer Success Enablement Materials

•  Create and maintain customer-facing materials including onboarding guides, best practice documents, and implementation playbooks 
• Design and update customer training materials and resource libraries in collaboration with CS team 
• Create and maintain a content repository of case studies, success stories, and testimonials 
• Build scalable newsletter templates and campaign frameworks for CS teams to utilize 
• Ensure all enablement materials align with brand guidelines and messaging 

Why Join Us?

• Impact: Contribute to shaping the member experience and lead management strategy for a rapidly growing company committed to innovation and care.
• Growth: Be part of a dynamic team with opportunities for professional development and career advancement.
• Culture: Join a supportive, collaborative, and mission-driven organization that values diversity and inclusion.

Requirements

 Required Qualifications  

• 3-5 years of experience in digital marketing or engagement marketing 
• Proven track record managing social media channels, particularly Instagram 
• Experience with email marketing platforms (HubSpot required, Braze experience a plus) 
• Strong understanding of mobile engagement strategies and SMS marketing 
• Excellent written and verbal communication skills 
• Data-driven mindset with experience in analytics and reporting 

Desired Skills & Attributes 

• Experience in healthcare or tech industry 
• Knowledge of HIPAA compliance and healthcare marketing regulations 
• Experience managing B2B and B2C communications 
• Project management skills with ability to handle multiple campaigns 
• Creative problem-solving abilities 
• Experience with marketing automation platforms 
• Understanding of customer journey mapping and personalization strategies