Media Standards and Practices Manager

Job Description

This role is based remotely but if you live within a 50-mile radius of [Warren, MI, Austin, TX, or Mountain View, CA facilities], you are expected to report to that location three times a week, at minimum.

This job may be eligible for relocation benefits.

Overview 
The Media Standards and Practices manager will play a critical role building the future media foundation for General Motors by maximizing the amount of media investment that reaches the consumer while minimizing ad fraud and media waste.  The ideal candidate will lead a team and work with a broad set of cross-functional stakeholders to enable our nimble, data-driven media team to deliver optimal media outcomes.  This person will be responsible for identifying and implementing key media standards and guardrails across the enterprise.  They will also work closely with our agency partners and other internal teams to consistently scale best practices across all levels of media activity (national, regional, and local) to drive key business and media outcomes.  The ideal candidate will be an excellent verbal and written communicator who is able to work with a large cross section of internal and external stakeholders to drive success.   

Major Duties and Responsibilities 

• Lead the team responsible for the development and consistent implementation of all media hygiene factors (viewability, ad fraud, etc) and media ‘guardrails’ (core, foundational best practices) 

• Oversee the RFP process for tools and partners in the media guardrails space as well as playing a critical role in the onboarding of other media tech to ensure it can adhere to guardrail standards (ie: Viewability, frequency controls, allow lists, etc) 

• Work with brand teams, activation teams, and media agencies to ensure hygiene factors and guardrails are deployed in all key media tactics to ensure consistency 

• Work with brand stakeholders and respective agencies to ensure consistency of media approach across all ‘tiers’ of media (national, regional, local)  

• Work closely with Tier 3 (dealer) media team to scale best practices and learnings 

• Lead development of media efficiency model (“Productivity”) in coordination with agency and other partners to ensure GM maximizes media cost performance without sacrificing media quality or performance 

• Lead execution and analysis of annual Media Price Benchmarking analysis 

• Lead deployment of GM’s Digital Ad Quality (viewability, ad fraud, etc) approach, maximizing the amount of working media spend available to reach consumers 

• Translate Test and Learn best practices into new media guardrails 

• Develop and own processes to ensure approaches are scaled and actioned consistently across global markets 

Additional Job Description

Skills and Abilities 

• Bachelor’s degree in marketing or related field 

• 7+ years of experience in paid media; agency and/or automotive experience preferred 

• Proven experience using data and analytics to plan and optimize media campaigns  

• Proven experience leading large, complex initiatives involving multiple stakeholders 

• Ability to effectively lead and influence a team comprised of both direct and indirect reports 

• Strong presentation and communication skills, including written and oral communications – demonstrated ability to distill large sets of complex data and information down to the most crucial elements 

• Ability to manage complex initiatives requiring the input of multiple stakeholders 

• Ability to listen to and understand the needs of internal/external stakeholders and in turn develop thoughtful solutions 

• People leadership experience preferred 

• Desire to remain current in the media space through ongoing education and skill development with demonstrated progression as subject matter expert 

• Excellent time management skills – the ability to effectively and efficiently use your time to focus on the most impactful activities and challenge those that distract from the identified goal  

• Ability to work in a fast-paced environment 

• Proactive self-starter who can work well both independently and as part of a team  

• Ability to build strong relationships with internal and external stakeholders at all levels 

• Skilled in the use of Microsoft Word, PowerPoint, and Excel 

Compensation: The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York, Colorado, California, or Washington. 

• The salary range for this role is ($135,800-$208,100). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values; 
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.   We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.  If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.​