Media Planner
United States, San Mateo, CA
Why PlayStation?
PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.
PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.
The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.
Media Planner, Media Planning and Activation
San Mateo, CA (US remote considered)*
The Media Planner will be responsible for planning, buying, and managing the execution of media campaigns globally across the Sony PlayStation portfolio of products with a priority focus on PlayStation®5, PlayStation®VR, and PlayStation software titles. In this role you will contribute to a global team that turns media strategies into concrete tactical media plans that deliver brand metrics and profitable performance-based media campaigns. You will partner with the Media Strategy, Audience Infrastructure and Measurement, and media agency teams to buy media in alignment with established media strategies that deliver on marketing objectives.
In this role, you will have the opportunity to thrive by utilizing your expertise in digital media strategy and data-driven decision-making to connect digitally driven media plans with larger Sony Media objectives. You will be at the forefront of driving synergies across Sony PlayStation's diverse portfolio of products, services, and DTC touchpoints. This is an exciting opportunity to innovate, improve, and pioneer new ideas in multiple areas or functions related to media. The responsibilities listed are not all inclusive and additional duties may be assigned.
Main Areas of Responsibility:
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Lead and execute multi-channel media campaigns for PlayStation®5, PlayStation®VR, and PlayStation software titles on a global scale.
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Develop innovative integrated campaigns that drive brand momentum, new customer acquisition, and revenue.
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Collaborate with internal teams and media agency partners to create media plans that align with strategies and reach target audiences across all channels.
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Secure approvals for tactical media plans from marketing stakeholders and senior management.
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Oversee financial authorizations for media purchasing.
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Manage creative requirements for campaign …
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Fully remote Hybrid Remote considered
Benefits/PerksBonus package Dental Diversity Employee Discounts Employee discounts for Sony products Flexibility Fully remote Global team Global team collaboration Hybrid work Inclusive environment Medical Opportunity for innovation Paid Time Off Vision Wellness program
Tasks- Analyze campaign performance
- Collaborate with internal teams
- Develop integrated campaigns
- Reporting
Adaptability Advertising Analytical Campaign performance analysis Collaboration Communication Creative asset management Data-driven decision making Digital Marketing Digital media strategy Employment Excel Financial Management Innovation Interpersonal Leadership Marketing Media Planning PowerPoint Presentation Privacy Programmatic Advertising Reporting Search marketing Social Media Marketing
Experience3 years
EducationBachelor's Bachelor's degree Equivalent Equivalent experience Marketing MBA
TimezonesAmerica/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9