Marketing Strategist

Job Classification:

At Prudential, we believe talent is key to achieving our vision. When you join Prudential, you’ll unlock a motivating and impactful career – all while growing your skills and advancing your profession at one of the world’s leading financial services institutions!

Prudential’s Marketing Organization is integral to the growth of the company, driving deep understanding of customers and delivering experiences that achieve exceptional business outcomes. Come be part of a diverse team of marketers who are passionate about putting customers at the center of everything we do and making their lives better by solving the financial challenges of a changing world.

The Marketing Strategist reports into the Client Marketing team focusing on Group Insurance. The candidate understands modern marketing best practices to drive customer engagement and experience outcomes across Group Insurance benefits (Voluntary benefits – Accident, Critical Illness, Hospital Indemnity Insurance, Life Insurance, Absence & Disability, Medical Stop Loss) and Wellbeing solutions. The candidate will be in a flex role supporting efforts across Employer, Broker, and Employee engagement efforts, responsible for collaborating across internal teams including Distribution, Product, Creative, Research & Insights, Technology, Operations, and Control functions to support business opportunities.

The employee work arrangement for this position is open to both hybrid and virtual candidates and is dependent on where the candidates live. For virtual candidates, while this position does not require your on-site presence on a regular basis, depending on business preferences, there may be occasions where you are required to be on-site at a Prudential office. For hybrid candidates, the position requires your on-site presence on a reoccurring basis as determined by your business. Your manager will provide additional details relative to the specific number of days you are expected to be on-site.

What you can expect:

• Support audience-centric multi-channel campaigns in partnership with Marketing Strategy Managers.

• Help maintain ongoing updates of existing marketing materials, communications, and creative templates in the Marketing automation technology platform.

• Manage marketing collateral library across customer segments.

• Conduct end-to-end setup and ongoing maintenance of marketing benefit education microsites.

• Accountable for the accuracy, timeliness, and effectiveness of marketing deliverables and aligned projects.

• Continually looks for ways to improve Marketing processes and procedures to increase efficiencies.

• Supports coordinating client-facing enrollment requests during peak season, as needed.

• Coordinate marketing activities to support events, assisting with different campaigns, content needs, conducting research, and data collection to feed into performance …