Marketing Specialist

Location: Reston, VA Or New Jersey

(Remote - periodic working days at our headquarters in Reston, Virginia if in DMV. Minimal local travel is required to client events and meetings)

Ready to make a difference?
If you’re passionate about marketing and want to grow your skills, we want you as part of our team! Our award-winning energy marketing team is growing and in search of a Marketing Specialist who is excited to learn and build a long-term career. We push the marketing and digital world forward, using technology and creativity to connect people with products and services to help better their lives and the environment. We’re looking for talented people ready to fulfill their potential.    
  
Position Overview:  
The Marketing Specialist will be part of the energy Account Services team in a support role. The Account Services team conducts all aspects of marketing including advertising, strategic planning, research, social media, outreach, and partnerships. To implement marketing campaigns, the team works with a 150-person creative and media services group. We help our clients and communities use less energy, save money, and help the environment through the development, implementation and refinement of marketing and outreach initiatives. We are looking for someone who is as passionate about our work as we are and has the skills and attitude to be successful.   

Why you will love working here:

• Quality of life: Flexible workplace arrangements, work-life balance

• Investment of the community: Donation matching, volunteer opportunities

• Investment in you: Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan

• And many, many more (Ask your recruiter for more details!)

What you will be doing:

• Assist with the marketing and advertising of energy efficiency programs for utilities located in the Mid-Atlantic region.  

• Work with the Account Services team to develop and implement marketing and communications plans to educate customers about energy efficiency and drive participation in energy efficiency programs.  

• Work with ICF Creative Services team to fulfill the development of marketing materials including advertising campaigns, websites, emails and direct mail campaigns, video, print, outdoor, etc.  

• Work with the ICF Media Services team to develop, propose, and implement marketing and advertising campaigns, coordinating the deployment of integrated outreach campaigns across online, email, print, online, social media, etc.  

• Prepare monthly reports on activities, media analytics, and results of the marketing program.  

• Help develop presentations and other communications tools.  

• Track and report on marketing campaign metrics   

• Prepare …