Marketing Manager (Remote- US Based)

Job Summary 

We are a rapidly growing SaaS company trusted by over 13,000 massage therapists in the United States and Canada. Our platform provides vertical-specific solutions for massage and bodyworkers, including digital SOAP notes, online booking, payments, reputation management, and marketing tools. We enables small businesses to grow and thrive by making them more efficient, effective, and profitable. 

We are looking for an experienced marketing manager who is skilled in driving growth through data-driven strategies and innovative marketing campaigns in the B2B/B2C SaaS space. 

Responsibilities 

Strategy

• Develop and execute content marketing strategies to enhance brand awareness, lead generation, and customer engagement.
• Create and manage a content calendar featuring blog posts, emails, case studies, videos, and social media content.
• Establish Togetherwork as a thought leader in the massage and bodywork industry through strategic marketing.
• Collaborate with product, sales, and customer success teams to align marketing strategies with business goals.
• Assist the Director of Marketing in managing agencies and vendors to execute marketing campaigns.

Content Creation and Management

• Work with leadership to create and present webinars on industry topics, product updates, and social media campaigns.
• Generate thought leadership content, including blog posts and lead magnets.
• Develop and promote video marketing strategies.
• Contribute to direct response copywriting for ads and the website.
• Manage the company’s social media presence, ensuring consistent and engaging content.

Internal Team Collaboration

• Present marketing strategies, plans, and results to stakeholders and management.
• Coordinate closely with sales and product teams to ensure marketing initiatives support sales objectives and product launches.
• Facilitate cross-functional collaboration to drive campaign success and achieve company-wide KPIs.

Reporting and Analytics

• Create and maintain reports on marketing activities, effectiveness, and business impact.
• Analyze content marketing and sales data to provide insights and optimize strategies.
• Deliver weekly and monthly marketing performance reports to management.
• Establish closed-loop analytics with sales to track the conversion of marketing activities into customers and refine processes continuously.

Requirements 

• Four-year degree in marketing or a related field preferred. 

• 4+ years of successful digital marketing experience with a track record of being accountable to demand generation goals. 

• Strong analytical skills and experience with reporting and data analysis in software tools. 

• Strong …