Marketing Content Strategist (B2B SaaS)

Interplay Learning sits at the intersection of EdTech, Virtual Reality, and Enterprise Software as it modernizes Learning Management & Content Systems throughout the skilled trade industries.

Since 2016, Austin-based Interplay Learning has been building better training, better careers and better lives for its customers and their employees.

Our award-winning online and VR training for the essential skilled trades, including HVAC, Plumbing, Electrical, Solar, Multi-Family Maintenance and Facilities Maintenance workforces, is scalable and more effective than traditional training methods. By leveraging immersive learning technology, Interplay’s customers are able to train and practice hands-on learning from a desktop, phone, tablet, or in virtual reality. The result is a highly trained employee who is job-ready in weeks, not years. 

Our digital experiential learning platform, conveniently turns any space into a training lab with its short video courses, 3D simulations, knowledge checks, coaching, community, and connectivity. 

Awards & Recognition: 

• September 2024, Interplay Learning Closes Growth Investment from Goldman Sachs Alternatives and Acquires Industrial Training International
• Built-In, Best Midsize Places to Work In Austin 2023 & 2024
• Forbes 2024, America's Best Startup Employers
• Fast Company’s World Changing Ideas Awards in the Education, General Excellence, and On the Rise categories

Position: Content Strategist

We’re seeking an experienced Content Strategist to join the Interplay Learning marketing team. The ideal candidate will be a strategic thinker with a deep understanding of B2B audiences, content marketing, and the customer journey. They’ll lead the creation, planning, and optimization of content that attracts, engages, and nurtures potential customers, driving leads and ultimately contributing to our revenue goals.

Why this position:

• Meaningful, impactful work
• Mission-driven company
• Career development in a dynamic, high growth environment
• Passionate, collaborative team 
• Innovative product - EdTech, VR, AI

What you’ll do:

Content Planning and Strategy

• Collaborate with product marketing, sales, and customer success to create, enhance, and distribute content that addresses audience pain points, industry challenges, and solutions Interplay provides
• Adapt existing content (e.g., blog posts, white papers, webinars) into demand-focused assets, including email sequences, social media posts, and landing pages
• Collaborate with cross-functional teams to ensure content aligns with marketing campaigns and product launches
• Provide editorial direction and training on best practices to ensure content consistency and optimization across platforms

Content Optimization

• Perform keyword research and develop SEO-friendly content strategies to increase organic reach and visibility
• Develop and refine a social media strategy tailored to engage B2B audiences
• Oversee the distribution of content across social media platforms
• Use data to adjust content strategy and improve performance, measuring success in terms of lead generation, reach, and engagement metrics

Data-Driven Insights and Reporting

• Track and analyze content performance metrics to understand the effectiveness of different types of content and guiding the creation of future content
• Monitor and analyze social media performance metrics to identify trends, insights, and areas for improvement, adjusting strategy to maximize engagement, reach, and conversions
• Generate regular reporting on content performance

Who you are:

• Strategic thinker with the ability to execute
• Data-driven storyteller with knack for creating compelling narratives that produce results
• Detail-oriented writer who can stay consistent in tone, voice, and branding
• Adaptable problem solver, eager to navigate ambiguity and try new things that align with current industry trends

Requirements:

• 3+ years of experience in content strategy, content marketing, or a related field, with a focus on B2B SaaS marketing
• Exceptional writing and editorial skills with a portfolio of B2B content samples
• Ability to analyze data, generate insights, and pivot strategies based on content performance metrics
• Excellent project management skills with the ability to handle multiple projects and deadlines

Pay:  up to $90k

Interplay Learning Ethos:

At Interplay, we love what we do. We embrace our daily challenge to push technological limits to invent better ways to make learning easier and training more powerful. We attract passionate people and invite spirited discourse. We celebrate that our jobs fit our lives, not the inverse. We are uncompromising in our belief that together: we can build better training, build better careers and build better lives for customers and our team.

Company Benefits:

• Remote-first culture and flexible hours
• Learning resources and annual learning reimbursement
• Family-friendly policies 
• Generous vacation policy includes 3 weeks of PTO, 1 week Winter Break, holidays and sick days 
• Medical, vision and dental insurance coverage
• 401k
• Private company stock options
• Mental health and wellness resources
• Virtual/in person social events

Diversity Statement

At Interplay Learning, diversity and inclusion are fundamental to who we are and how we operate our business. We’re building a diverse workforce that cultivates and supports all individuals for the betterment of each other, our company, and our customers. We believe a culture of equality creates a stronger work environment for all employees and that we are all accountable for encouraging and celebrating diverse voices. Interplay Learning commits to promote and recognize principles of fairness, equity, and social justice in relation to, and across, intersections of race, age, color, disability, faith, religion, ancestry, national origin, citizenship, sex, sexual orientation, social class, economic class, ethnicity, gender identity, gender expression, and all other identities represented among our diverse membership.

We strongly encourage people of color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, and individuals with disabilities to apply. Interplay Learning is an equal opportunity employer and welcomes everyone to our team. If you need any reasonable accommodation at any point in the application or interview process, please let us know.

Equal Employment Opportunity

Interplay Learning is committed to providing equal employment opportunity (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, pregnancy, marital status, gender identity or expression, status as a veteran, or any other legally protected characteristic or activity in accordance with applicable federal, state and local laws.