Marketing Content Manager
Remote
The Marketing Content Manager plays a foundational role in supporting the company's content, product, and demand generation departments. The Marketing Content Manager specializes in writing for marketing communications and helps drive the company’s marketing strategy by working alongside functional leads to create compelling, high-quality content across all stages of the buyer’s journey. This person is an exceptional writer, communicator, and storyteller that can successfully manage the full cycle of content—long-form and short-form—from collaborative ideation to execution and create content designed to enhance Restaurant365’s position as a trusted thought leader while turning prospects into customers.
How you'll add value:
- Produce thought leadership content for SEO-optimized blogs, guides, short form email, advertising, videos, and media communications by collaborating with internal teams to develop and execute content strategies that advance business objectives.
- Partner cross functionally with R365 subject matter experts to produce thought leadership and product-focused webinar content, slide decks, and content to promote the webinar externally.
- Collaborate cross-functionally to source and produce high-impact customer and partner case studies that support sales initiatives.
- Handle one-off requests from different departments to help aid with employee engagement and recruitment campaigns.
- Partner with marketing operations, digital marketing, and product marketing to optimize content across both the digital and buyers’ journeys.
- Measure content KPIs with respect to month over month growth and high-level performance for leadership.
What you'll need to be successful in this role:
- 4-6 years of content writing experience, preferably in a SaaS environment.
- The ability to produce compelling content at a high level across a variety of formats.
- Attention to detail while creating new content, interviewing subject matter experts and aligning content deadlines with existing marketing programs.
- Ability to work cross functionally with sales, product, and customer success teams
- Experience using data to analyze content consumption patterns and adjust content strategy accordingly.
- Experience using WordPress, Marketo, SEO Optimization Tools, Adobe Creative Suite, and Salesforce.
- Experience with video production software a plus.
- Expert understanding of how to craft and evolve B2B and SaaS narratives.
- Highly organized with the ability to manage projects across a variety of personas and mediums.
- Bachelor’s degree or higher in a related area of study.
R365 Team Member Benefits & Compensation
- This position has a salary range of $90,000 - $110,000. The above range represents the expected salary range for this position. The actual salary may vary based upon several factors, including, but not limited to, relevant skills/experience, time in the role, business line, and geographic location. Restaurant365 focuses on equitable pay for our team and aims for transparency with our pay practices.
- Comprehensive medical benefits, 100% paid for employee
- 401k + matching
- Equity Option Grant
- Unlimited PTO + Company holidays
- Wellness initiatives
#BI-Remote
Job Profile
Benefits/Perks401k + matching Comprehensive medical benefits Equitable Pay Equity Option Grant R365 Team Member Benefits & Compensation Salary Team member benefits Team Member Benefits & Compensation Transparency Transparency in pay practices Unlimited PTO Unlimited PTO + Company holidays Wellness Initiatives
Tasks- Collaborate cross-functionally
- Collaborate on content strategies
- Manage projects
- Measure content KPIs
- Produce thought leadership content
- Thought leadership
Accounting Adobe Creative Suite Attention to detail B2B B2B Marketing Back-office operations Content Writing Customer Success Demand Generation Digital Marketing Employee Engagement Interviewing Leadership Marketing Marketo Product Marketing R365 Restaurant industry SaaS SaaS environment SaaS Marketing Sales Salesforce SEO Video Production WordPress
Experience4-6 years
EducationAccounting Bachelor's degree Business Higher Degree Marketing