Marketing Automation Specialist

Marketing Automation Specialist

Job summary

The Red Hat Partner Ecosystem Team is looking for an Email Automation Specialist to join our Partner Ecosystem team. In this role, you’ll work with our team to design, develop, implement, and optimize email nurture experiences in support of partner engagement and digital acceleration mostions, as well as recruitment and acquisition goals.  As the email automation specialist, you will act as a technical subject matter expert advising on best practices and building the specified journeys and experiences, including working with data and segmentation, marketing and operations teams, and development teams to integrate email experiences with our data platforms and other tools in our MarTech solution stack and activate experiences that engage our partners and support their relationship growth and development with Red Hat.

Primary job responsibilities

• Marketo is the email automation tool we are presently implementing. In this role, you will function as the Marketo implementation and utilization expert 

• Our team will continue to leverage the existing instance of Eloqua to design and implement journey canvases that utilize dynamic content and action triggers until Marketo is fully implemented.

• Work with data scientist and digital strategists on contact/data segmentation for nurture lists

• Work with data scientist and digital strategists to implement brand best practices into email templates to support brand compliance

• Provide email metrics and insights for read-outs covering campaigns’ performance results, and deliver optimization recommendations and strategies to leadership and stakeholders

• Contribute to on-going marketing planning and optimization initiatives as related to email nurture across all identified audiences in support of identified OKRs

• Partner with marketing technology and operations teams to continue on-going optimization, contribute to the in-house email marketing expertise, and drive on-going success of the nurture experiences in support of the Partner Ecosystem goals

• Lead efficient meetings, explain data and technical details to non-technical audiences, and balance collaboration with getting-things-done

Required skills

• 5+ years experience in Marketo implementation, campaign development and execution, and on-going optimization

• Eloqua experience is a plus, as we will utilize this platform until the Marketo implementation is complete in 1H25

• Knowledge of email marketing best practices and efficiencies

• Demonstrated ability to manage multiple projects at one time

• Knowledge of integration with other MarTech solutions stack tools is important to this role

• Knowledge of email/nurture analytics and reporting

• Ability to take initiative and be a resourceful, proactive, independent contributor, and cross-functional collaborator

• Ability to lead strategic and operational conversations to address evolving business requirements across stakeholders

• Marketo certification is preferred

• HTML/CSS and Adobe experience is a plus

About Red Hat

Red Hat is the world’s leading provider of enterprise open source software solutions, using a community-powered approach to deliver reliable and high-performing Linux, hybrid cloud, container, and Kubernetes technologies. Red Hat helps customers integrate new and existing IT applications, develop cloud-native applications, standardize on our industry-leading operating system, and automate, secure, and manage complex environments. Award-winning support, training, and consulting services make Red Hat a trusted adviser to the Fortune 500. As a strategic partner to cloud providers, system integrators, application vendors, customers, and open source communities, Red Hat can help organizations prepare for the digital future.

Pay Transparency

Red Hat determines compensation based on several factors including but not limited to job location, experience, applicable skills and training, external market value, and internal pay equity. Annual salary is one component of Red Hat’s compensation package. This position may also be eligible for bonus, commission, and/or equity. For positions with Remote-US locations, the actual salary range for the position may differ based on location but will be commensurate with job duties and relevant work experience. 

About Red Hat

Red Hat is the world’s leading provider of enterprise open source software solutions, using a community-powered approach to deliver high-performing Linux, cloud, container, and Kubernetes technologies. Spread across 40+ countries, our associates work flexibly across work environments, from in-office, to office-flex, to fully remote, depending on the requirements of their role. Red Hatters are encouraged to bring their best ideas, no matter their title or tenure. We're a leader in open source because of our open and inclusive environment. We hire creative, passionate people ready to contribute their ideas, help solve complex problems, and make an impact.

Benefits
●    Comprehensive medical, dental, and vision coverage
●    Flexible Spending Account - healthcare and dependent care
●    Health Savings Account - high deductible medical plan
●    Retirement 401(k) with employer match
●    Paid time off and holidays
●    Paid parental leave plans for all new parents
●    Leave benefits including disability, paid family medical leave, and paid military leave
●    Additional benefits including employee stock purchase plan, family planning reimbursement, tuition reimbursement, transportation expense account, employee assistance program, and more! 

Note: These benefits are only applicable to full time, permanent associates at Red Hat located in the United States. 

Diversity, Equity & Inclusion at Red Hat
Red Hat’s culture is built on the open source principles of transparency, collaboration, and inclusion, where the best ideas can come from anywhere and anyone. When this is realized, it empowers people from diverse backgrounds, perspectives, and experiences to come together to share ideas, challenge the status quo, and drive innovation. Our aspiration is that everyone experiences this culture with equal opportunity and access, and that all voices are not only heard but also celebrated. We hope you will join our celebration, and we welcome and encourage applicants from all the beautiful dimensions of diversity that compose our global village.

Equal Opportunity Policy (EEO)
Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, veteran status, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.

Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.

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