Marketing Analytics Manager

Marqeta is seeking a proactive and curious problem-solver to lead the marketing analytics function for our dynamic team. As our Marketing Analytics Manager, you will develop and execute advanced analytics strategies that drive the strategy and optimization of our marketing initiatives across all channels. The ideal candidate will bring demonstrated success in driving significant business results through analytics.

Within the first month, you will dig into existing reporting and models to gain a strong understanding of areas to impact the business first. Initial projects will involve developing forecasting models, refining multi-touch attribution tracking, and enhancing audience segmentation.

We work Flexible First. This role can be performed remotely anywhere within the United States or from our Oakland, Ca office. We’d love for you to join us!

The Impact You'll Have

• Data Strategy & Reporting: Develop and maintain forecasting models, multi-touch attribution frameworks, and customer segmentation strategies to guide marketing decisions.
• Dashboard Management: Build, maintain, and optimize self-serve dashboards, empowering marketing and GTM teams to access actionable insights independently.
• Team Enablement: Train and mentor the marketing team in leveraging data tools and insights to maximize their impact.
• Measurement & Testing: Design and execute measurement frameworks and A/B testing initiatives to evaluate marketing campaigns and identify areas for improvement.
• Data Quality & Collaboration: Drive initiatives to enhance data quality and collection processes in collaboration with product, engineering, and sales teams to ensure accurate and reliable analysis.

Who You Are

• 8+ years of related B2B revenue experience with a Bachelor’s degree; or 6+ years and a Master’s degree
• Experience in marketing measurement, segmentation, funnel optimization, and predictive modeling
• Expert SQL skills, familiarity with data visualization tools (Tableau, Looker, etc), advanced data warehousing and modeling skills
• Strong understanding of common analytics platforms (GA4, performance marketing platforms, Salesforce, Marketo)
• Proven ability to translate complex data into actionable insights
• Exceptional communication and problem-solving skills, with the ability to present insights clearly to diverse audiences.

Your Manager

• Jaime Parlee

Recruiter For This Role

• Katie Bamba

Typical Process

• Application submission
• Recruiter phone call
• Hiring manager video call
• Virtual “Onsite” consisting of 2-3 interviews with Team, 45 min calls
• Take home assignment and Presentation
• Final Interview with Leader
• Offer!

Compensation and Benefits

Marqeta is a Flex First company which allows you to choose your best working environment, whether that be from home or at a company office. To support Flex First, we calibrate pay to a competitive value according to working location. Compensation is aligned according to three tiers within the United States:

• National: A baseline tier that applies to most of the geographic territory of the United States.
• Premium: Slightly elevated from the National tier, and oriented toward a narrower set of higher cost-of-living areas, such as Los Angeles CA and Seattle WA
• Premium Plus: A tier for the most expensive working areas, like the San Francisco Bay area and New York City.

Visit this page or consult with a Recruiter to determine which tier would be applicable to you.

When determining salaries, we consider several factors including, but not limited to, skills, prior experience, and work location. The new-hire base salary range for this position is:

• National: $101,625 - $135,500
• Premium: $114,375 - $152,500
• Premium Plus: $127,050 - $169,400

We also believe in recognizing the contributions of our people. That's why we award annual bonuses to eligible employees, rewarding both individual performance and the success of the entire company.

Along with monetary compensation, Marqeta offers

• Multiple health insurance options
• Flexible time off – take what you need
• Retirement savings program with company contribution and after tax contributions
• Equity in a publicly-traded company and an Employee Stock Purchase Program
• Family-forming benefits, fertility support, and up to 20 weeks of Parental Leave
• Free therapy sessions, financial and professional coaching, and legal advice
• Monthly stipend to support our remote work model
• Annual “development dollars” to support our people growth and development

About Marqeta

Marqeta is on a mission to change the way money moves. We’re one of the earliest enablers of embedded finance, a market opportunity sized up in the trillions. Our card issuing platform provides unprecedented flexibility and control for companies to issue cards, authorize transactions, and manage payment operations in real time. Marqeta is powering the most well known brands in the new economy (Block, Cash App, Affirm, Instacart, Doordash, Uber, Walmart, etc). You don’t need to be a Payments expert to join the Marqeta Team, let us help you with that.  This is the opportunity of a lifetime to work with innovators around the world and unlock equitable financial access for all.

Marqeta’s Values

– Intentional Curiosity: We believe in asking the questions others shy away from. True progress comes from understanding today’s realities while challenging ourselves to do better and take on the status quo. 

– Thoughtful Responsibility: We believe that every interaction with our technology and platforms matters. Businesses and livelihoods rely on our work, so we strive for excellence and accountability every day with the highest standards for failsafe technology and compliance.

– Innovative Simplicity: We believe that simplicity is powerful, especially in innovation—making a tool work better or finishing that feature that makes everyone smile. Our customers face a lot of complexity. We’re not here to add more.

– Shared Success: We believe the measure of our success is the success of our employees, customers, and communities. From local businesses to big corporations, our impact goes deep and wide. And we’ve got the results to prove it.

– Passion to Thrive: We believe anyone with a better idea should be able to change the game for our company and our customers. We solve big problems for our customers and draw energy from that challenge and opportunity.

Equal Employment Opportunity, Accommodations and Privacy 

Marqeta is proud to be an equal opportunity employer that gives consideration to all qualified applicants regardless of race, ancestry, national  origin, color, Indigenous, citizenship, religion/creed, sex, sexual orientation, gender identity, gender expression marital status, family status, disability, veteran status, criminal histories consistent with legal requirements, or any other characteristic protected by applicable law. 

Our dedication to diversity and inclusion extends beyond the categories above. Review Marqeta’s ESG Report to see that dedication in action. Fostering an environment where everyone feels valued and respected creates a stronger and more innovative team at Marqeta. We celebrate the unique contributions of each individual and empower all members of our organization. Join us in building a company where diversity thrives and everyone can be their authentic selves.

If you require reasonable accommodation for the application process and beyond (including due to a disability), please submit this form and we will be more than happy to assist you. Marqeta will make reasonable accommodations for candidates when needed in accordance with applicable law. The Applicant and Candidate Privacy Notice applies to the personal data that you directly provide to us or that we collect during the application and candidate recruitment process.