Marketing Analytics Manager

Company

Cox Automotive - USA

Job Family Group

Data Intelligence & Science

Job Profile

Business Intelligence Manager

Management Level

Manager - Non People Leader

Flexible Work Option

Can work remotely but need to live in the specified city, state, or region

Travel %

Yes, 15% of the time

Work Shift

Day

Compensation

Compensation includes a base salary of $99,000.00 - $165,000.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.

Job Description

** Candidates must reside within a Central or Eastern Time Zone.**

Looking for a Marketing Analytics Manager to join the Inventory Solutions Marketing Analytics and Insights team supporting Manheim, NextGear Capital (NGC), and Electric Vehicle Battery Solutions (EVBS). This person should be able to build data pipelines, have the business acumen to understand the intent of marketing efforts, and create effective data visualizations to deliver insights that ultimately drive business value. This role will assist in the team’s overall analytics strategy to develop core data sets, establish KPI governance, build advanced visualizations, and create advanced analytic solutions supporting the Inventory Solutions Marketing team.

PRIMARY RESPONSIBILITIES:

Analytics & Insights:

• Identify actionable insights and contribute to marketing recommendations through effective presentations and data visualization.
• Analyze marketing efforts to derive insights and formulate strategies for improving adoption, engagement, and retention.
• Develop techniques to measure business performance, predict incremental ROI, and revenue attribution.
• Conduct pre/post-campaign analysis, develop target lists, and create data visualizations to support data-driven decision-making.
• Report on the performance of owned and paid media (email, digital, social, SEO/SEM, etc.) and generate user insights for all marketing activities across multiple campaigns.

Data Enablement:

• Identify data improvement opportunities and work on solutions with a broader Cox Automotive data governance team.
• Develop processes and solutions to speed up / expedite the development of datasets, report automation, production of dashboards, complex models, and analyses.
• Extract and manipulate data from various cloud and on-premise based systems for reporting and analytical purposes, including Snowflake, AWS (S3), Google Analytics.
• Develop report automation and self-service dashboard solutions using a combination of data transformation tools (Snowflake SQL/Python) and data visualization tools (Tableau).
• Establish and maintain design and development best practices, including writing procedures to document data processes and ensure best data governance practices are maintained.

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