Market Development Specialist (Government Focus)

Overview

Change the future of audio with Shure! 

In this newly created role, the Market Development Specialist plans programs and works in the field to directly support business opportunities for Shure products in the government sector. In this position you may also, from time to time, support other target market segments to drive business at the End-User level. Additionally, you will collect useful feedback on Shure’s products, programs, and services.

This position is REMOTE from the Washington DC area. 

Responsibilities

• Develops and supports relationships with various government entities and non-governmental organizations (NGO’s) to get Shure products specified into government projects and standards.
• Maintains End User contact with key clients in the defined geographic region, including but not limited to product specification, commissioning support, and training.
• Identifies, researches, evaluates, and prioritizes market leads and opportunities to reach potential customers outside of Shure’s current revenue streams.
• Provides support for and input to, the Product Planners and Product Marketing Specialists on product lines.
• Monitors and reports on competitive activity, both from a product and market development standpoint.
• Identifies needs for education programs and helps to develop and deliver presentations to increase awareness and understanding of the benefits of Shure’s product categories.
• Helps to educate independent sales representatives and dealer/integrators on product benefits and sales techniques.
• Monitors and reports on the effectiveness of education/training efforts in all markets.
• Assists with technical and logistical support for conferences, seminars, clinics, and other special events.
• Performs other duties as assigned – examples include monitoring online forums reporting back interests to Shure and managing personal inventory of demo equipment and loan stock.

Qualifications

• Must live in the Washington D.C. metro area.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 2 years of experience with a comprehensive technical knowledge of audio principles and equipment and continues developing professional expertise.
• Minimum of 2 years of experience working with the government sector.
• Knowledge of government procurement processes, including government purchasing contracts, schedules, and bid processes.
• Able to use professional concepts and apply company policies/procedures to work on problems/issues of moderate scope where analysis of situations or data requires a review of a variety of factors.
• Able to exercise judgment within defined procedures and practices to determine appropriate action
• …