Manager, Sales Content (Remote)

Manager, Sales Content

ICF is seeking a Manager, Sales Content, to join the Business Development Team in ICF’s Energy, Environment, and Infrastructure Group. As Manager, Sales Content, you will develop and execute a content strategy for our Utility Programs and Services (UPS) Division. This role involves collaborating with the Business Development (BD) team, Divisional Leadership, Marketing, Proposal, Delivery teams, and National Offerings to create engaging sales materials and proposal content that support the entire sales cycle.

Primary Goals: 

• Develop and implement a content development strategy in alignment with business strategy and growth goals

• Build a content library of effective, engaging sales materials and proposal content

• Drive a standardized approach to content and collateral, promoting "the ICF way."

You will bring strong business judgment, compelling and persuasive storytelling skills, sales and/or marketing experience (preferably in the energy and utility industry), and a passion for driving a resilient and prosperous future. You are tech-savvy, love process improvements, and are committed to efficiency and reducing burdens on the team. Above all, you are a proactive team leader and contributor, ready to roll up your sleeves and create impactful content.

What You Will Do:

Content Management:

• Develop and execute a comprehensive content development strategy to create effective and timely collateral and proposal content to support UPS sales efforts and enhance the overall effectiveness of UPS salespeople.

• Develop and refine the knowledge management process/UPS content libraries and implement the processes and procedures to regularly update them, to ensure content accurate and easily accessible and navigable to broader UPS teams.

• Develop and refine sales content, including proposals, pitch decks, and one-pagers, and interview presentation materials ensuring they maintains consistent and compelling messaging that aligns with ICF’s brand and value proposition, and UPS Proposal Team, EEI Marketing, and UPS National Offering team needs.

• Standardize templates and guidelines to be used across sales content to ensure uniformity and professionalism.

• Implement processes and best practices to improve the efficiency and quality of proposal writing.

• Train proposal teams and writers on persuasive writing practices

Content Strategy:

• Coordinate and collaborate with matrixed teams across the organization to identify content needs and gaps; create a roadmap to address them with high-quality, impactful materials.

• Develop quantifiable metrics to measure content efficacy.

• Increase consistency in messaging and growth strategies across Lines of Business and in alignment with divisional objectives and key results.

People Management:

• Lead and manage the content team, providing oversight on content …