FreshRemote.Work

Manager, Provider Marketing - ABM

US Field Non-Sales (Remote Workforce), United States

Let’s talk about the team:

The Americas Provider Marketing team is a dynamic group of highly motivated and results-driven professionals dedicated to turning strategy into action. Comprised of passionate and strategic self-starters, we drive strategies that bring full-funnel campaigns to life.  We collaborate with sales and product teams to deliver a seamless customer experience across all channels and touchpoints driving demand of our cutting-edge Sleep and Digital product portfolio to shape how our patients receive life-saving therapies. We thrive on hard work, mutual trust and support, and the celebration of achievements, all while recognizing the value of enjoying our journey together

Let’s talk about the role:

As a Provider Marketing, ABM Manager, you will play a pivotal role in developing, implementing, and managing account-based marketing strategies throughout North America. Your responsibilities will involve collaborating with cross-functional teams to identify and target net new and existing high-value accounts, create personalized marketing campaigns, deploying, managing, and assessing the effectiveness of our ABM initiatives to drive results. This role serves as a revenue enabler, bridging the gap between internal business objectives and external customer needs.

The ABM Manager will be innovative, driving new ideas and ways to partner with our most strategic accounts to engage our customers while also thinking about how we scale our tools and resources to be operationally effective. This role is perfect for someone who thrives at being at the center of a fast paced, highly collaborative, performance driven job.
 

Responsibilities

  • Shape the account-based marketing capabilities at ResMed using knowledge of best practices to help identify the cross-functional collaboration model and processes to ensure efficient and effective campaign development

  • Work with sales and strategy leadership to identify top target accounts and objectives that drive growth, ensuring alignment with ResMed's overall business goals

  • Develop and execute targeted, integrated campaigns and programs for key accounts, collaborating closely with sales, digital, and cross-functional marketing teams.

  • Lead development of personalized content and messaging to engage with key customers and decision-makers within target accounts, including customer advocacy and customer success stories.

  • Define key performance indicators (KPIs) to measure the effectiveness of account-based marketing initiatives.

  • Oversee the timely execution of resources, logistics, budgeting, scheduling, digital, and social media strategies for all ABM campaigns.

  • Monitor campaign performance, analyze results, and iterate on strategies to optimize ROI and achieve business objectives.

  • Maintain understanding of ResMed North America Marketing goals and how ABM fits into the broader Go-to-Market strategy

  • Continuously monitor industry trends, best practices, and emerging technologies in ABM, and recommend new strategies and tactics to enhance campaign effectiveness and drive results.

  • Provide regular reporting and insights to collaborators, including senior management, on the impact of account-based marketing efforts.

Let’s talk about you:

  • Bachelor’s degree.

  • Minimum of 8 years of related marketing experience, including 3+ years of ABM experience

  • Previous experience with marketing and ABM tools such as IQVIA, Demandbase, intent data providers, etc.

  • High desire to have an understanding of regulated environments

  • Solid track record of measurable impact on customer demand, revenue, and other success metrics

  • Ability to collaborate and work effectively across functions/departments/teams while building trusted relationships and positively influencing others

  • Strong ability to understand problems, think critically, and identify creative solutions

  • Organizational and project management skills with the ability to own and drive project schedule from start to finish, including managing peers and individuals senior to you

We are shaping the future at ResMed, and we recognize the need to build on and broaden our existing skills and continue to attract and retain the world’s best talent. We work hard to offer holistic benefits packages, provide flexible work arrangements, cultivate a workforce culture that allows employees to grow personally and professionally, and deliver competitive salaries to our team members. Employees scheduled to work 30 or more hours per week are eligible for benefits. This position qualifies for the following benefits package: comprehensive medical, vision, dental, and life, AD&D, short-term and long-term disability insurance, sleep care management, Health Savings Account (HSA), Flexible Spending Account (FSA), commuter benefits, 401(k), Employee Stock Purchase Plan (ESPP), Employee Assistance Program (EAP), and tuition assistance. Employees accrue fifteen days Paid Time Off (PTO) in their first year of employment, receive 11 paid holidays plus 3 floating days and are eligible for 14 weeks of primary caregiver or two weeks of secondary caregiver leave when welcoming new family members. 

 

Individual pay decisions are based on a variety of factors, such as the candidate’s geographic work location, relevant qualifications, work experience, and skills. 

 

At ResMed, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case.  A reasonable estimate of the current range for this position is: 

$113,000 - $169,000 

Joining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!

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Job Profile

Regions

North America

Countries

United States

Restrictions

Remote Remote Workforce

Benefits/Perks

11 paid holidays AD&D Caregiver leave Commuter benefits Competitive salaries Comprehensive medical Dental Disability Insurance Employee assistance Employee Assistance Program Employee stock purchase plan ESPP Flexible Spending Account Flexible work arrangements Health savings account Holistic benefits Holistic benefits packages Long-term disability insurance Medical Paid holidays Paid Time Off PTO Short-term and long-term disability insurance Sleep care management Tuition Assistance Vision

Tasks
  • Collaborate with Sales
  • Collaborate with sales and marketing teams
  • Create personalized marketing campaigns
  • Cross-Functional Collaboration
  • Develop and manage ABM strategies
  • Monitor and analyze campaign performance
  • Report on marketing impact
Skills

Account Based Marketing Budgeting Campaign Development Collaboration Content development Creative Solutions Cross-functional Collaboration Customer Engagement Customer Experience Digital Marketing Go-To-Market Strategy Industry trend monitoring Industry trends Influencing KPI definition Leadership Logistics Marketing Marketing campaigns Marketing strategies Marketing Tools Messaging Organizational Performance analysis Project Management Reporting Sales Social media

Experience

8 years

Education

Bachelor's degree Business IT Marketing

Timezones

America/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9