Manager, Premium Brands

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY: $100,000 - $118,750, bonus and long-term incentive eligible

LOCATION: Charlotte, NC

COMPANY:  
Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? 

ROLE SUMMARY:  
The Premium Brands Commercial Manager is the local market owner of field execution as the key connector of our Premium field programs to our wholesaler partners. This position will report to the Senior Commercial Director and will oversee Premium Brands execution at the local level. The Premium Brands Manager will work directly with wholesale partners for market specific objectives including increasing sales execution within accounts through our field sales programs and driving trial with our consumers. In addition, this position will be accountable for managing an assigned geographic region through the effective planning, organizing, directing and execution of sales and marketing plans through the company distributor network and field initiatives. They should spend 3-4 days in the market per week with their respective teams/wholesalers driving our key initiatives with 1 planning day in a home office. 

JOB RESPONSIBILITIES: 

• Builds relationship with Wholesaler Management and Region teams 

• Leverages the AOE Program within their assigned territory for High End brands 

• Manages High End Elite Club, if applicable, in their assigned territory 

• Executes EDGE, IRIS and BEES as key enabler programs for High End brand execution 

• Leverages local incentives and local programming initiatives to drive execution 

• Identifies market opportunities (sales, distribution, display, POS, pricing, etc.) and presents High End performance with commercial team as well as actionable insights during monthly WPPM 

• Effectively coordinates and communicates with commercial team, distributors, and CSO to facilitate the effective development and execution of programs and business initiatives. 

• Establishes distribution, display, feature ad, retail promotion, and space management objectives with CSO team that produce the effective presentation of the brands to the consumer at the point of purchase and brought to life through our field sales programs. 

• Communicates information to management with recommendations that will contribute to the development of brands, sales growth, and distributor effectiveness. 

• Manages specific operating systems and standards, for the management of: Ordering and Inventory Management, Quality Control, Selling and Merchandising Objectives and Standards, Program Execution Guidelines, Pricing and Discount Management, and POS Material utilization.  

• Identifies leads, manages prospects, acquires new business and grows points of distribution.  

• Owns the execution & sales results of High End field programs in the sales territory and acts on market opportunities. 

• Participates in wholesaler trade and S&OP routines to ensure forecasting accuracy and wholesaler POCM orders meet market needs 

JOB QUALIFICATIONS: 

• Bachelor’s Degree required, Business Administration, Management or similar field preferred

• 5+ years of sales or marketing experience in beverage/alcohol industry preferred. 

• 2+ years of wholesaler management experience.  

• Certified Beer Server or Certified Cicerone preferred. 

• Familiarity with VIP iDig, IRI, BIR, Power BI, Microsoft PowerPoint and Excel  

• Conducts work in a standing and sitting position; however, job requires frequent standing, walking, bending, stooping, and light lifting. 

• Job requires the ability to be in physical retail locations, late night activations and travel. 

• Profound knowledge of craft beer and brewing process.  

• Strong communication and presentation skills (PowerPoint). Ability to adjust a message to the audience. 

• Ability to use data to build a sell-in story 

• Highly-creative’ able to generate fresh, impactful ideas and see them through to implementation.  

• Proven ability to think and move between strategic and analytical thinking as well as actual execution.  

• Ability to coordinate brand information, supply POS material, and keep lines of communication open with state’s wholesaler network in order to better sell through products. 

 
WHY ANHEUSER-BUSCH:  
Anheuser-Busch has always dreamed big. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. To reimagine what a beer company can be. And what, together with our people and our partners, Anheuser-Busch can do. Our collective impact is significant. Over the last decade alone, we have contributed more than $400 million to charitable organizations that support our communities, provided over 90 million cans of emergency drinking water, and, together with our wholesaler partners, invested more than $1 billion into responsible drinking initiatives. At the heart of these investments is our shared commitment to community – providing opportunity for our people, lifting our neighbors, and making a meaningful difference in the world. This future is our purpose. A future that everyone can celebrate, and everyone can share in. A future with more cheers. 

BENEFITS: 

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts 

• Life Insurance and Disability Income Protection 

• Generous Parental Leave and FMLA policies 

• 401(k) Retirement Savings options with a company matching contribution 

• Chance to work in a fast-paced environment among a company of owners 

• Free Beer!