Manager, Paid Media Buying and Strategy, Knopf Doubleday (Open to Remote)

Penguin Random House’s Consumer Marketing team is hiring an experienced Manager, Paid Media Buying and Strategy to join the Advertising team and support the Knopf Doubleday division. As an ideal candidate, you have in-depth knowledge of current media channels and advertising options, and you have experience in securing the optimal advertising space. You’ll provide key support and help to establish best practices as we grow and refine our centralized paid media buying team and processes. The Manager, Paid Media Buying and Strategy will be joining the Paid Media Strategy and Ad Operations team: a collaborative and innovative team that is dedicated to ad campaign planning, execution, and optimization; and is on top of the latest trends in an ever-changing advertising landscape. 

Please apply by November 11, 2024 and include your resume, cover letter, and salary requirements for consideration. Before applying for any role at Penguin Random House, we recommend you review our applicant resources page and look over our open-to-remote guidelines on our FAQs page.

Responsibilities:   

WITH MEDIA PARTNERS: 

• Actively plans and manages paid media campaigns directly with ad partners across multiple channels.  

• Initiates and manages relationships with direct buy partners, staying on top of latest product offerings and developments, and sharing updates with fellow media buyers and divisional marketers. 

• Researches and meets with potential new vendors as we continue to expand our partnerships, with a focus on partners reaching diverse audiences. 

• Oversees a smooth onboarding process for new partners, coordinating set-up efforts with finance team and any audience or data integrations as necessary. 

• Negotiates terms for insertion orders, secures signatures, communicates specs and timelines, and traffics all necessary materials to ad partners on schedule. 

• Ensures partners have a clear understanding of our marketing goals and KPIs, and that it’s reflected in the campaign reports they deliver.  

WITH MARKETING STAKEHOLDERS: 

• Manages relationship with divisional marketing department, serving as the lead contact for their title marketing efforts, establishing a deep understanding of their marketing goals and knowledge of their publishing list. 

• Participates in campaign planning meetings with divisional marketing teams, contributing creative and thoughtful recommendations to support their books and authors. 

• Provides strategic recommendations at the audience, placement, partner, and platform levels …