Manager, B2B Integrated Marketing

Be essential at Cars Commerce

At Cars Commerce, we’re fanatical about simplifying everything about car buying and selling. We do right by our customers and consumers to better connect the industry with simplified and tierless technology to enhance, measure and drive local automotive retail. Whether through our No.1 most recognized marketplace, Cars.com, our industry-leading digital experience, Dealer Inspire, our trade and appraisal technology, AccuTrade, or our new Cars Commerce Media Network, Cars Commerce is essential for success in the automotive industry.  

No one ever travels alone here: at its core, Cars Commerce is collaboration. In fact, it’s built into the very fabric of our shared values. We like to say we Rise Together – putting people at the center of what we do, from consumer to customer to community. Life at Cars Commerce makes it easy when we share the ethos to be Open to All, encouraging open-minded communication because we know diverse thinking yields better outcomes. But critical to our success is Caring to Challenge and Taking Ownership, fueling a competitive spirit in a respectful environment where we think about tomorrow but act today. At our foundation, we have integrity, Doing the Right Thing, even when it’s hard. It’s our shared commitment to these values that makes Cars Commerce a place where growth becomes not only possible, but downright unavoidable.

But don’t take our word for it. As a U.S. News & World Report Best Company to Work For in 2024, we're obsessive about the employee experience. We are among the top 20% being declared “Best” of our industry based on six critical factors that are important to employee wellbeing, like quality of pay, benefits, work life balance and more.

As Manager, B2B Integrated Marketing,  you will be responsible for planning, organizing, and coordinating multi-channel marketing campaigns that build our B2B brands and grow customer count and cross-sell penetration. You’ll partner with a cross-functional team of marketers to develop integrated campaign strategies that aid in the advancement of our company growth drivers. Your team will own the organic social strategy for B2B, helping to amplify our one-to-many industry messages with a focus on continuous follower growth and engagement across our social channels. You will ensure teams measure what matters, and communicate key campaign results both to the team and executive stakeholders as we work to continually improve the effectiveness of our marketing efforts.

Essential Function:

• Manage the end-to-end execution of B2B marketing campaigns, including timelines, deliverables, and performance metrics.
• Develop quarterly theme briefs in partnership with Product Marketing to inform monthly content plans for Cars Commerce and each Cars Commerce sub-brand
• Collaborate with cross-functional B2B marketing teams (Product Marketing, Sales Enablement, Copy, Design, Email | Journey Marketing and Sales Communications) to ensure campaign alignment, effectiveness and delivery
• Review content to ensure alignment with both brief materials and our quarterly strategies
• Partner with Email | Journey and Paid Media teams to align on KPIs for campaigns
• Maintain clear and consistent communication with all stakeholders, providing regular updates on B2B campaign progress and outcomes
• Utilize marketing automation tools and platforms to execute campaigns efficiently and at scale
• Establish and maintain relationships with cross-functional teams and stakeholders, providing day-to-day contact on project status and changes
• Identify areas for improvement and implement data-driven strategies to optimize campaign effectiveness
• Oversees B2B organic social strategy and the planning of all B2B social content with the Integrated Campaign Associate
• Manage social listening partnerships, and develop a strategic process for distributing social insights to cross-functional teams
• Document and build impactful processes, templates and systems that inform and educate stakeholders 

Minimum Qualifications:

• Bachelor's degree in a relevant field (Marketing, Advertising, Strategic Communications) or equivalent work experience
• 5+ years of B2B marketing planning experience, including demonstrable results from coordinated, cross-channel plans including email, social, paid media, and content 
• Prior experience in direct-to-customer marketing for small and mid-sized businesses
• At least 1 to 3 years experience in people management
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Proficiency with marketing automation tools (e.g., HubSpot) , CRM systems (e.g., Salesforce), and Social Listening Tools (e.g. Sprinklr)
• Proven ability to balance the needs of multiple stakeholders and align marketing efforts with broader business objectives
• Excellent communications skills – written and presentation – with strong cross-functional leadership skills
• Meticulous attention to detail with a strong emphasis on thoroughness, accuracy & follow-up

#LI-REMOTE #LI-KO1

In the spirit of pay transparency, we are excited to share the base salary range for this position which is not inclusive of bonuses, benefits or other forms of compensation that the position may be eligible for. If you are hired at Cars Commerce, your final base salary compensation will be determined based on factors such as skills and/or experience. If the salary range is close to what you're seeking, then we encourage you to apply and learn more about the total compensation package for this position.

Our Comprehensive Benefits Package includes:

• Medical, Dental & Vision Healthcare Plans
• 401(k) with Company Match + Immediate Vesting
• New Hire Stipend for Home Office Set-Up
• Employee Stock Purchase Program
• Generous PTO
• Refuel - a service based recognition program where employees receive additional paid time away to learn grow and reset
• Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day
• Learn more about our Benefits, Perks, & Culture on our LinkedIn Life Pages!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. California Applicants: Click here to review our California Privacy Policy for Applicants. For current employees, please click here to review our California Privacy Policy for Employees.