Lifecycle Marketing Manager, Velocity Team

Lifecycle Marketing Manager - Velocity

We are seeking a dynamic and results-driven Lifecycle Marketing Manager with a focus on Product-Led Growth (PLG) onboarding. This role will be pivotal in driving user adoption, engagement, expansion and retention by creating and executing effective onboarding and nurture programs. The ideal candidate will have a strong background in lifecycle marketing, experience in PLG strategies, a passion for DevSecOps, skill in optimizing the customer journey and a knack for partnership and collaboration. (100% remote-US Based)

Key Responsibilities:

Onboarding Strategy:

• Create exciting ah-ha moments for our target persona from the moment they begin the trial experience throughout the free trial and beyond to post-sale.
• Develop and execute comprehensive onboarding strategies to drive user activation, engagement, and retention.
• Design personalized onboarding experiences that cater to different user personas and segments.

User Journey Optimization:

• Map out and intensely study the user journey so that you can continuously optimize from initial sign-up through to active and fanatical usage.
• Identify key touchpoints and create targeted campaigns to enhance user experience, immediate value realization, and frictionless ongoing adoption.

Content Creation:

• Write copy and coach copywriters and Lifecycle Marketing Specialists in copywriting for email content, messaging and other use cases including call scripts, applying behavioral psychology principles along the way to generate the best responses. 
• Partner with Product Marketing Managers, content creators, Inside Sales Representatives, UXD, and Growth Managers to create compelling onboarding content, including emails, in-app messages, tutorials, webinars, videos, and guides.
• Collaborate with Inside Sales Representatives to gather direct insights and feedback from customer interactions to continuously improve content relevancy and effectiveness.
• Ensure all content is aligned with Sumo Logic’s brand voice and messaging as well as persona use cases and interests.

Data-Driven Insights:

• Use data analytics to monitor and measure the effectiveness of onboarding campaigns.
• Become a knowledgeable super user of Sumo Logic tools for our own monitoring and best practices in the onboarding flow. 
• Conduct constant A/B testing and iterate on strategies based on performance metrics and user feedback.

Cross-Functional Collaboration:

• Work closely with the product, engineering, sales, and customer success teams to align onboarding efforts with product updates and company goals.
• Serve as the voice of the customer, providing insights …