Lead Product Marketing Manager

Zip is tackling the $50B+TAM space to transform the way businesses manage spend. Our co-founders started Zip (YC S2020) because they saw the challenges companies had using outdated 20 year old software to manage hundreds of millions of dollars in spend every year. We invented the world’s leading Intake-to-Procure solution to bring a consumer grade user experience to B2B purchasing. And, we’re just getting started.

We're a fast growing team that helped scale category-defining companies like Airbnb, Facebook, Salesforce, Apple, Quora, Pinterest, and Square. With $180 million in funding from YC Continuity (Y Combinator), CRV and Tiger Global, we're valued at $1.5 billion in just 3 years. In today's economic climate, the value we offer our customers is more critical than ever and our business is accelerating. We're growing quickly and need your help!

Your Role

We are looking for a Lead Product Marketing Manager who will be responsible for managing the go-to-market strategy, positioning, and sales enablement programs for Zip’s core offerings. The ideal candidate for this position is a product marketing champion with exceptional communication abilities, creative flair, and strong analytical skills. You’re someone who can both build and execute, operate without a set playbook, and thrive in a fast-paced environment.

As a strategic cross-functional partner, you’ll drive alignment across our go-to-market, product, design, and engineering teams and engage in meaningful research with customers and the broader market. Example initiatives include spearheading product launches of innovative procurement and intake capabilities, creating tools to enhance sales effectiveness in new segments, interacting with analysts and trade press, and delivering presentations to customers, partners, and internal audiences.

You Will

• Collaborate with product management and key executives to define the vision, strategy, and roadmap for Zip’s portfolio of products
• Develop narratives and value propositions to effectively target buyers, analysts, press, internal teams, and partners
• Partner with internal teams to create compelling content (one-pagers, sales pitches, webinar presentations, blogs, webpages, whitepapers, customer stories, etc.) that generate pipeline and accelerate sales
• Deeply understand the competitive landscape and analyze competitors to identify strengths, weaknesses, opportunities, and threats
• Collaborate with sales teams to build enablement programs, sales plays, and other critical materials that differentiate our solution
• Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives and identify areas for improvement
• Identify new market opportunities and inform go-to-market strategies …