Lead Analyst, Media Analytics-Remote

Company Description

POSITION OPEN TO REMOTE CANDIDATES RESIDING IN THE US.

Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios.

Job Description

The Lead Analyst, Media Analytics will use in-depth knowledge in quantitative database marketing and an understanding of the business process to help conduct data and analytical analyses to support the client's marketing and promotional activities.

We are looking for someone with a broad knowledge of techniques and tactics and judge them critically for potential use in client deliverables. You will work in collaboration with internal and client teams on data acquisition, analysis, and presentation of results. You will be a resource within an area of expertise and provide guidance to more junior team members; may lead small teams on a project basis.

As the Lead Analyst, responsibilities include (but not limited to):

You will perform:

• Data analysis and mining
• Report and deck building
• Customer profiling and segmentation analysis
• Statistical modeling

Additional daily activities may include:

• Establish through testing and experimentation the right statistical approach for a given client situation
• Conduct ETL operations and coordinate with clients, agencies, and our teams on ETL.
• Determine quantitative methods for solving client issues.
• Helping present ideas and findings to future and existing clients.
• You will proactively interact with other internal groups throughout Merkle across the globe
• You will evaluate and improve internal tools and processes
• You will develop reports and processes to manage data quality control.
• You will interpret, visualize, and support client teams to deliver insights on analytic results.
• You will anticipate project risk and constraints and proactively work on solutions to address the risk/constraints.
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Qualifications

• Bachelor's Degree (B.S.) or equivalent in statistics, math, economics or related scientific/quantitative field; advanced degree (M.A., M.S., Ph.D.) preferred.
• You will report to a Manager, Media Analytics
• 3+ years of experience in quantitative marketing arena, in database and/or digital (addressable) marketing, including strong understanding of relational database concepts
• Strong in MS Office core suite (Word, Excel, PowerPoint, Outlook) required with an ability to present engaging PowerPoint presentations.
• Working knowledge of database systems
• Proficiency with multiple analytics tools required; Python, R, SQL
• Databricks, Snowflake, and cloud computing platforms experience a plus.
• Experience in dashboard (Tableau, Datorama) design, deployment, and client delivery preferred.
• Experience with applying statistical techniques such as …