Junior Events & Marketing Manager

Junior Events & Marketing Manager

Department: Marketing

Employment Type: Full Time

Location: Remote, UK

Reporting To: Heidi Marshall

Compensation: £35,000 / year

Description

Junior Events & Marketing Manager

At Aptem we’re passionate about creating technology solutions that enable people to learn and improve their lives. Demand for our end-to-end SaaS solutions are ever-increasing and we are continuing to expand rapidly as a business. If you’re interested in joining a talented, committed and driven team that is leading the charge in this fast-growing space, then you should apply!

We are a small team who all have a hands-on, collaborative approach and act as the internal customer. We are responsible for business growth through new logo acquisition, customer retention and identification of new market opportunities. We work closely with the Business Development team to produce communications that address customer pain points, run relevant events, maintain a wide range of communication channels and increase our brand exposure externally. 

We are looking for a Junior Events & Marketing Manager to join our team. We welcome applications from people looking for a mid-career change and returners to the workplace, who have transferable skills but not necessarily direct experience, in addition to people with an events and marketing background. We would consider part-time requirements.

The successful candidate will help us to plan and deliver a calendar of virtual and in-person events for our customers and prospective customers, while providing generalist marketing support to the team. This is an exciting opportunity to play a critical role supporting the growth of our business.

The Junior Events & Marketing Manager will have exposure to a broad range of events and will have the opportunity to utilise and develop broader related marketing skills across all our channels – including CRM, email marketing, social, partnerships and website. They will be supported by an experienced and collaborative team. 

Our events currently comprise product training and thought leadership webinars, large-scale industry conference sponsorship and exhibitions, speaking engagements, regional industry events, customer forums, and large customer events. 

This role will be remote-first, working from home, with occasional visits to our London office in Camden for team meetings and attendance at events. Some overnight trips will be required; all events are currently in the UK.

Culture is really important at Aptem and we hold regular company events including our Summer and Winter UK team away days, and activities such as Shuffleboard and bowling. We have a range of initiatives to ensure you make great connections, including virtual coffees, meet your Aptem neighbours and buddying.

Overview The Junior Events & Marketing Manager is responsible for the successful delivery of Aptem’s calendar of virtual and in-person events (UK), while providing generalist marketing support to the team to deliver on the wider marketing plan.

Main responsibilities

You will be proactively contributing to and implementing the Aptem marketing strategy. This will include setting up and managing:

• Work with marketing colleagues and other stakeholders to ensure that events are executed effectively and to the highest standard. 
• End-to end management of events:
  • Contributing to the events calendar.
  • Developing content and liaising with speakers/presenters.
  • Managing branded assets and giveaways.
  • Event promotion via social, email, website.
  • Guest list management and communications.
  • On-the-day event management.
  • Post-event activities to maximise ROI.
• Events include:
  • Aptem hosted product training webinars, thought leadership presentations and panels, product demonstration webinars and launches, customer roundtables and events, large in-person customer conferences.
  • External conferences, exhibitions, speaking slots – we currently engage in around 10 industry-led virtual and in-person events.
• Continuous improvement – making recommendations to help drive efficiencies and quality output. This includes a desire to stay up to date with latest tools and approaches to deliver on objectives.
• Supporting the marketing team and other stakeholders with generalist marketing activities – including but not limited to website updates, email communications, social content, asset creation (brochures, videos, case studies, and more), CRM management, sales enablement, and analysis of marketing campaigns.
  
  

Skills Knowledge and Expertise

Required skills and technical knowledge

Please do not be put off if you do not have every one of the bullets below. We would prefer to find the right candidate and offer training.

Desirable

• Experience managing end-to-end events, both remote and face-to-face. These do not necessarily need to be in the corporate workplace environment.
• Experience using GoToWebinar, Teams or other similar webinar platforms.
• Copywriting skills with the ability to write new content and repurpose existing content for new audiences and use cases.
• Working knowledge of Office 365 applications (Outlook, SharePoint, Word, Excel, PowerPoint etc.)
• Experience using social media platforms LinkedIn and X.
• A minimum of 2 years' work experience in a similar role or in a role with transferable skills.

Nice to have

• Experience using Pardot and Salesforce, or equivalent CRMs like HubSpot or Marketo, to execute and report on campaigns.
• Experience of using Canva, or other design tools.
• Experience in using video editing tools.

Key competencies

We are keen to find the right person for this role, so competencies such as a proactive and inquisitive approach and a commitment to learning and developing skills, matter more than skills and technical knowledge. 

• Excellent communication skills, both written and verbal, with the ability to communicate effectively to all levels of seniority.
• Team working skills. We are a small team who works closely together and with the Business Development team. You should have an ability to influence at all levels.
• High level of attention to detail.
• We value creativity, from ideas to execution, and the ability to think of innovative ways to promote the brand, increase awareness and gain new leads.
• There is a large amount of ongoing, time-critical activity. It is important to be incredibly organised with your workload.

Benefits

• 27 days holiday (excl. bank holidays), plus 1 additional day off on your birthday
• Option to take up to 1 day of paid volunteering leave every year.
• Half a day off at the end of the working week during July and August.
• Option to purchase up to 5 days of additional leave. 
• Company pension scheme.
• Life insurance.
• Private health insurance with Aviva.
• Discounted gym membership.
• Retail and other discounts.
• Employee Assistance Programme.
• Learning and development budget.
• Regular paid social events throughout the year.

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