Integrated Marketing Manager, WhatsApp

Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. To apply, click “Apply to Job” online on this web page.Integrated Marketing Manager, WhatsApp Responsibilities

• Serve as a liaison between the global and local consumer marketing teams, responsible for the development and execution of large scale campaigns and brand moments across the world working with local teams to ensure local relevance and execution with excellence.
• Play a critical role in the global development of the WhatsApp brand and a special role in bringing WhatsApp Payments to life in countries around the world.
• Develop and manage a pipeline of global consumer campaigns across media, partnerships, experiential, editorial and creative.
• Lead the development of campaigns and go-to-market strategy for regional and global brand campaigns that bring WhatsApp Payments to markets and tentpole moments that meet short and-long-term business goals.
• Inform our overall global brand strategy based on the performance of media, creative and media landscape in key markets.
• Shape the strategic and execution vision for Marketing and Brand communications across markets.
• Track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas.
• Track and measure campaign success consumer data and subscription funnel data with regular quant-driven check-ins with leadership.
• Prepare presentations and clearly communicate findings from initiatives to management and to the broader organization.
• Up to 20% travel to various, unanticipated sites throughout the United States required.
• Telecommute from anywhere in the U.S. permitted.

Minimum Qualifications

• Bachelor’s degree (or foreign equivalent degree) in Business Administration, Marketing, Communications, Finance, Economics, or related field, followed by five years of progressive, post baccalaureate work experience in job offered or in a marketing-related occupation.
• Experience must include 5 years of experience in the following:
• 1. Strategic consumer marketing, developing cross-functional partnerships and running multi-channel campaigns and programs for a high-profile brand, within the CPG or consumer tech industries, or at an integrated creative or media agency
• 2. Managing and executing large scale consumer campaigns and long-term brand building through a diverse media mix
• 3. Understanding for consumers, including utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans
• 4. Leading large multi-million dollar campaigns with an understanding of communications and media planning
• 5. Working with media and creative agencies
• 6. Developing compelling and creative consumer communications
• 7. Developing, building and scaling teams, influencing cross-functional teams and all levels of management
• 8. Leading communications, including building collaborative partnerships with product partners and other cross-functional teams, AND
• 9. Managing multiple campaigns at the same time, working with many different internal and external teams to ensure programs are launched seamlessly and to the highest impact.

For those who live in or expect to work from California if hired for this position, please click here for additional information. LocationsAbout Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
239.773 $/year to 244.200 $/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Equal Employment Opportunity and Affirmative Action Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com. Apply