Integrated Marketing Campaign Manager

Bitsight is a cyber risk management leader transforming how companies manage exposure, performance, and risk for themselves and their third parties. Companies rely on Bitsight to prioritize their cybersecurity investments, build greater trust within their ecosystem, and reduce their chances of financial loss.
Built on over a decade of technological innovation, its integrated solutions deliver value across enterprise security performance, digital supply chains, cyber insurance, and data analysis.

• We invented the cyber ratings industry in 2011
• Over 3000 customers trust Bitsight
• Over 750 teammates are dispersed throughout Boston, Raleigh, New York, Lisbon, Singapore, and remote

As the Integrated Marketing Campaigns Manager, you will lead the end-to-end planning, strategy, and hands-on execution of global multi-channel campaigns. This role is critical to enhance our global market presence and drive substantial revenue growth, particularly in the fast-evolving cybersecurity market. In this role, you will primarily collaborate with product marketing, content marketing, regional marketing, and MOPs teams to build and implement global campaigns targeted to market segment specifics to maximize effectiveness and accelerate growth. The ideal candidate has strong communications skills, will have a robust background in omnichannel marketing strategy, and will be adept at leveraging insights and feedback to continually optimize marketing programs.

Key Responsibilities

• Campaign Strategy & Execution: Build the end-to-end strategy and execution of global campaigns targeting both new logo and expansion plays, ensuring they are delivered on time, within budget, and meet key performance indicators.
• Campaign Analysis & Optimization: Gather insights and feedback to assess market-specific campaign performance and adapt strategies accordingly. Utilize data analytics to continuously refine and enhance campaign strategies based on real-time insights, ensuring maximum impact and ROI.
• Collaboration and Regional Alignment: Work closely to align with cross-functional marketing teams to build and execute global campaigns aligned to the overall business strategy and tailoring to regional needs. Foster cross-functional collaboration with regional marketing, product marketing, content marketing, corporate communications, customer marketing and MOPS to ensure marketing campaigns incorporate effective messaging and content, aligned to Bitsight personas and market segments.
• Cross-Channel Integration: Drive the seamless integration of digital, content, and regional marketing efforts within global campaigns. Ensure that all campaign components are cohesively aligned to deliver a unified brand message and customer journey experience across all touchpoints.

Qualifications

• 5+ years of marketing experience as a Marketing Campaign Manager (or related) with proven working experience in marketing campaigns and digital marketing (webinars, targeted email, paid search, social and content syndication strategies)
• Cybersecurity, IT Security, or SaaS experience required
• Must be a highly collaborative individual who enjoys relationship building and working cross-functionally with key stakeholders in marketing and sales.
• Strong capacity to think and work strategically, and execute as an individual contributor leading through influence.
• Excellent communication, writing, presentation, project management, attention to detail and critical thinking skills..
• Must be metrics driven and a very strong analytical thinker.
• An extremely creative and hands-on role that works closely with the Director of Integrated Marketing to develop and execute marketing programs.
• Previous experience with end-to-end campaign planning.
• Proficiency in marketing automation – experience with Hubspot and Salesforce.com or similar a plus
• Experience with partners as a way of extending the reach and impact of programs is a plus.
• Threat Intelligence, Threat Detection and Response campaign experience is a plus.
• A Bachelor’s degree in Marketing, Communications, or related field, MBA a plus.

Diversity. Bitsight is proud to be an equal opportunity employer. This means we do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.

Culture. We put our people first. Bitsight offers best in class benefits. We devote the same energy to nurturing our company's inclusive culture as we apply to serving our customers' needs. Working at Bitsight will give you the opportunity to fulfill your professional goals and expand your skills.

Open-minded. If you got to this point, we hope you’re feeling excited about the job description you just read.  Even if you don’t feel that you meet every single requirement, we still encourage you to apply.  We’re eager to meet people that believe in Bitsight’s mission and can contribute to our team in a variety of ways.

Additional Information for United States of America Applicants:

Bitsight also provides reasonable accommodations to qualified individuals with disabilities or based on a sincerely held religious belief in accordance with applicable laws. If you need to inquire about a reasonable accommodation, or need assistance with completing the application process, please email recruiting@bitsight.com. This contact information is for accommodation requests only, and cannot be used to inquire about the status of applications.

Qualified applicants with criminal histories will be considered for employment consistent with applicable law.

This position may be considered a promotional opportunity pursuant to the Colorado Equal Pay for Equal Work Act.

The anticipated hiring base salary range for this position is US $110,000 to $125,000 annually for US-based employees. This range reflects the minimum and maximum target for new hire salaries for the position across all US locations, is based on a full-time work schedule, and is Bitsight’s good faith estimate as of the date of this posting. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.In addition to base salary, this role is eligible for participation in a commission plan and an equity grant. Bitsight also offers a competitive benefits package, including but not but limited to medical, dental, and vision insurance; paid parental leave; flexible time off; a 401(k) plan with employee and company contribution opportunities; life and disability insurance; and tuition reimbursement.