Influencer Marketing Campaign Manager
New York, New York, United States
Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer PlatformĀ®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.Ā
Later is founded on two success stories that began in 2014: Mavrck, the industry-leadingĀ influencer marketing solution (now Later Influenceā¢), and Later, the best social media management platform (now Later Socialā¢) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.
Weāre trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.
We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.Ā
About this position:
As a Campaigns Manager, you will be a strategic leader and partner for our campaign customers. You will be a key asset in helping our customers achieve their goals based on their marketing strategy. In this role, you will foster a proactive, customer-first mindset and be able to think creatively, exercise curiosity, and serve as a strategic advisor. You will be counted on to build and nurture great relationships with your account contacts, providing consultative recommendations and solutions that meet their needs.
What you'll be doing:
- Lead and manage the success and outcomes of all customers that you oversee through establishing and nurturing great relationships, and positioning yourself as a trusted advisor to your customers from kickoff to campaign wrapĀ
- Design and execute marketing strategies (influencer and paid media) for your customers by offering guidance and sharing best practices, and generate reporting and analytical insights based on campaign resultsĀ
- Project manage all customer campaigns, ensuring that we are delegating and assigning, as well as quality checking, executional tasks to Influencer Marketing Coordinators and/or Co-Ops, while serving as a mentor and coach to these team members
- Effectively manage, execute, and communicate contractual deliverables to the customer with ā¦
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Career growth opportunities Inclusive work environment Supportive culture
Tasks- Build relationships
- Execute marketing strategies
- Mentor team members
- Provide insights
Analytical insights Campaign Management Collaboration Customer Success Influencer Marketing Marketing campaign management Project Management Social media management
Experience5 years
Education TimezonesAmerica/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9