Influencer Marketer

About Gusto

Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 400,000 businesses nationwide.

Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy. 

We are seeking a dynamic and results-driven Influencer Marketer to join the Community Marketing team. In this role, you will wear both partner management and execution hats, focusing on identifying and cultivating long-term relationships with SMB influencers. You will also be responsible for creating tailored content strategies, developing scripts and working cross-functionally to build promotional offers and amplify these efforts through paid media campaigns.

Key Responsibilities:

• Influencer Identification & Selection: Research, identify, and reach out to a select group of influencers whose audience and values align with Gusto. Focus on influencers with a proven track record of engagement and influence in our target markets.
• Relationship Management: Cultivate relationships with influencers and/or their agents, ensuring smooth collaboration and timely communication. Act as the main point of contact throughout the partnership lifecycle.
• Custom Content Creation: Develop unique scripts, promotional content, and offers tailored specifically for each influencer, ensuring messaging aligns with brand values and objectives.
• Campaign Execution: Manage the execution of influencer partnerships from start to finish, including influencer outreach, content approval, and content scheduling.
• Paid Media Amplification: Allocate and manage budgets for paid amplification of influencer content across appropriate social platforms to maximize reach and engagement.
• Reporting & Analysis: Track and analyze the performance of influencer campaigns, including engagement rates, ROI, and conversion metrics. Provide actionable insights and recommendations for optimizing future campaigns.
• Collaboration: Work cross-functionally with internal teams (e.g., Brand Studios, Product, Marketing, Social, Community) to ensure the influencer content integrates seamlessly with ongoing marketing initiatives.

Qualifications:

• Proven experience (5-8+ years) in influencer marketing, with a strong understanding of working with mid-tier influencers.
• Ability to identify and evaluate influencers based on data-driven insights.
• Strong project management skills, with the ability to handle multiple influencer relationships and campaigns simultaneously.
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