Influencer Manager (Crypto)

Kinetic Investments is a start-up accelerator company that provides entrepreneurs with the capital and support required to transform their vision into a success. We work closely with start-ups to accelerate their growth; design, development, marketing, administration and business strategy.

We are looking for individuals who are switched on, proactive and motivated. If that sounds like yourself then please get in touch!

As a Crypto KOL Manager, you will play a pivotal role in managing and optimizing relationships with influential crypto personalities, thought leaders, and content creators across various platforms. You will be responsible for building effective communication channels, managing large budgets, and exploring new geographical markets to drive engagement and brand visibility. Your ability to effectively collaborate with KOLs while analysing performance data will be key to the success of our marketing efforts.

Key Responsibilities:

KOL Strategy & Relationship Management:

• Identify, establish, and maintain relationships with top-tier KOLs in the crypto space, including influencers, content creators, and industry thought leaders.
• Negotiate partnership terms and manage KOL contracts to ensure alignment with company goals.
• Coordinate with KOLs to create engaging, authentic, and impactful content that drives brand awareness and growth.

Communication Management:

• Serve as the main point of contact between the company and the KOL network, ensuring clear, consistent, and timely communication.
• Coordinate content schedules, review content, and provide feedback to KOLs to ensure that all deliverables meet brand guidelines and expectations.
• Ensure smooth collaboration between internal teams (marketing, PR, product, etc.) and KOLs.

Performance Reporting & Analysis:

• Track, analyse, and report on the effectiveness of KOL campaigns, using key metrics such as engagement, reach, conversions, and ROI.
• Create detailed reports and provide actionable insights to improve future campaigns.
• Adjust strategies based on data and feedback to continually optimize results.

Exploring New GEOs & Expanding Reach:

• Research and identify new geographical markets (GEOs) with untapped potential for crypto KOL campaigns.
• Develop region-specific strategies and work with KOLs in emerging markets to broaden the brand's reach.
• Monitor market trends and competition in different GEOs to stay ahead of the curve.

Budget Management:

Oversee and manage large weekly budgets for KOL campaigns, ensuring optimal allocation of resources for maximum impact.

Track expenses, negotiate rates, and ensure campaigns stay within budget.

Provide regular budget forecasts and adjustments based on performance and campaign priorities.

Requirements

• 2+ years of …