Head of Product Marketing

American farmers have made tremendous technology advancements through hardware improvements and investments in precision agriculture. However, when it comes to the back-office, most farms are decades behind, relying on spreadsheets, filing cabinets, and decades-old on-prem software to recruit, manage, and pay their workforce. Seso is addressing this problem by modernizing the back-office for the farm. 

Our mission is to build the premier platform for agribusiness to hire and manage their workforce and improve the lives of agricultural workers. We are addressing American farmers’ biggest pain point - access to qualified labor - through a software-enabled labor solution that automates the H-2A visa. Our comprehensive HR platform streamlines and automates the hiring process for farms and seamlessly integrates their efforts across recruitment, onboarding, payroll, and insurance while providing workers access to financial services for the first time.

Seso has raised over $60M from Tier I investors including Index, Founders Fund, and Mary Meeker at Bond, and has been recognized with awards including Forbes Rising Stars and Andreessen Horowitzs’, American Dynamism 50.

About the Role:

The Head of Product Marketing will be the primary driver of our marketing and enablement at Seso, including developing and executing on our marketing strategy to influence the product roadmap, drive product adoption, enhance customer engagement, and achieve GTM growth targets. This role requires a deep understanding of our products, buyer personas, and the ability to collaborate effectively with cross-functional teams. The Head of Product Marketing will report directly to the CRO and own both marketing and enablement headcount at Seso. 

Responsibilities: 

Market Research & ICP Definition:

• Conduct market research to understand customer and prospect needs
• Use research insights to refine and expand Seso’s Ideal Customer Profile (ICP)
• Track record of using customer centricity to drive marketing and sales impact
• Partner with RevOps and Product to segment our customer base and create actionable marketing roadmaps targeting relevant segments

Product Strategy & Development:

• Collaborate with product, design, and engineering teams to ensure the product development process and product roadmap prioritization aligns with the core needs of our target ICP
• Own the product launch process in partnership with Product Managers to ensure GTM teams understand the value of new products and features

Content Creation & Campaign Management:

• Understand our customers and how our buyers consume information and tailor content …