Head of Campaign and Ops

Who Are We?

Postman is the world’s leading API platform, used by more than 30 million developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API-first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, faster.

The company is headquartered in San Francisco and has an office in Bangalore, where it was founded. Postman is privately held, with funding from Battery Ventures, BOND, Coatue, CRV, Insight Partners, and Nexus Venture Partners. Learn more at postman.com or connect with Postman on Twitter via @getpostman.

P.S: We highly recommend reading The "API-First World" graphic novel to understand the bigger picture and our vision at Postman.

The Opportunity:

Postman has achieved remarkable growth through strong word-of-mouth, with minimal marketing investment. This organic success has laid a robust foundation, and now we're ready to amplify our efforts to accelerate growth further. This is an exciting juncture for us, and we are looking for a visionary Head of Performance Marketing to drive this initiative forward.

In this role, you will have the unique opportunity to lead the integration of campaigns and marketing operations to create a cohesive strategy that includes demand generation, lifecycle marketing, operations, and paid acquisition. Your efforts will enhance growth across the entire buyer journey, ensuring that we maximize efficiency and ROI at every stage.

You'll be stepping into a dynamic environment where your contributions will have a significant impact. With growth already trending upward, you'll have the chance to pour fuel on the fire, driving user acquisition, expanding product usage, and uncovering new use cases. Your work will be integral to building a comprehensive, full-funnel marketing strategy that supports our ambitious goals.

What You'll Do

• Lead the marketing campaigns and operations team to grow our customer base through a full funnel buying experience, improve sales by turning one time buyers into repeat customers, turn buyers in to brand advocates, and improve marketing ROI/customer life time value.
• Create the strategy and implementation of an Account Based Marketing programs to drive pipeline from a key accounts list (developed in collaboration with Sales and Marketing).
• Optimize Marketing Campaigns: Plan, execute, and continuously optimize multi-channel marketing campaigns, including digital advertising, social media, email marketing, SEO, and content marketing.
• Analyze Performance Data: Utilize …