Growth Marketing Manager, Military Aviation (Virtual)
USA - Seattle, WA
Company:
The Boeing CompanyJob ID:
00000429165Date Posted:
2024-07-01Location:
USA - Seattle, WAJob Description Qualifications:
Boeing Digital Aviation Solutions is seeking a skilled and highly motivated Growth Marketing Manager, Military Aviation (Virtual) with proven experience selling into Military or DoD markets. This position is responsible for creating and executing full-funnel demand generation campaigns to accelerate growth within our high-profile Military Aviation business. You will build and execute marketing plans that generate market excitement, showcase customer value and generate pipeline. Proficiency in account-based marketing (ABM), lead management and revenue attribution are essential. The ideal candidate must have a strong background in marketing and a deep understanding of the unique needs and challenges of military markets.
Position Responsibilities:
- Own the development and delivery of full-funnel, pipeline generating activities including account-based marketing (ABM), digital marketing, events, webinars, and follow-up campaigns
- Build effective stakeholder relationships across sales, product marketing, customer success and partners to launch an integrated, prioritized, GTM plan in the regionsĀ
- Expand share of wallet within existing military customers
- Source net-new pipeline opportunities for Sales
- Nurture customers & prospects for future opportunity
- Create a content strategy for demand generation assets that support pipeline goals
- Implement channel attribution models to measure the contribution of each marketing channel to conversions and revenue
- Monitor and optimize lead flow across the marketing technology stack, CRM and sales follow up
This position has been identified as a virtual opportunity and will not require the selected candidate to relocate.
Employer will not sponsor applicants for employment visa status.
Basic Qualifications (Required Skills/Experience):
- Experience in military, selling into military, Federal or DoD markets
- Minimum of (7) years of experience in B2B demand generation and lead management
- Understanding of lead nurtures, lead progression, lead scoring and sales follow up
- Experience building targeted, complex, multi-channel campaigns that result in pipeline
- Exceptional communication and collaboration skills, with a proven ability to work effectively across cross-functional teams.
- Strong problem-solving ability, including metrics-driven thinking
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Preferred Qualifications (Desired Skills/Experience):
- Minimum of three (3) years of experience in B2B software demand generation
- SaaS experience preferred
- Proficiency in marketing technology platforms, notably Salesforce Marketing Cloud, Salesforce CRM, and 6sense.
Typical Education & Experience:
Experienced
Education/experience typically acquired through advanced education (e.g. Bachelorās) and typically 9 or more years' related work experience or an equivalent combination of education and experience (e.g. Masterās and typically 7 or more yearsā ā¦
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Tasks- Build stakeholder relationships
Account Based Marketing Cloud Communication Lead Management
Experience7 years
Education TimezonesAmerica/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9