Group VP, Business Development - Marketing Services

Who We Are

WillowTree is a leading digital consultancy that partners with the world’s most admired brands to orchestrate winning experiences across the customer journey. Experiences that are personalized, on-brand, and consistent across channels and platforms. Experiences that can both drive customer delight and reduce operating costs.

Our services include digital strategy consulting, product development, brand and experience design, digital marketing, and data and AI services. WillowTree’s client roster spans industries and growth stages, including T-Mobile, Marriott, Allianz, Dexcom, PepsiCo, Brightline Trains, Synchrony Financial, Domino’s, and Dairy Queen. Check out how we have impacted our clients' digital portfolios over the years.

In January 2023, WillowTree was acquired by TELUS International (Symbol: TIXT), a leading provider of next-generation digital customer experience (CX) solutions for global and disruptive brands. The combined firm brings an unparalleled ability to deliver seamless, trusted, digitally-enabled experiences across any channel a customer might choose — including mobile apps, websites, voice UI, chatbots, email, customer service agents, and retail associates.

Location

This role can be Work From Anywhere (Remote) with frequent travel (30%-40%) OR Work From Near (Hybrid) based out of one of our core offices in the US (Boston, MA, Charlottesville, VA, Durham, NC, or Columbus, OH). 

The Opportunity

As a Group VP, Business Development - Marketing Services, you will oversee the growth of both existing strategic accounts and the development of new accounts. This senior leader will leverage existing relationships with contacts in key target companies to introduce WillowTree’s Growth Marketing and Adobe Practice, and to help position the agency to win work with new logos. They will also build relationships in WillowTree’s existing strategic accounts to uncover expansion opportunities, drive customer retention, and reduce the risk of delivering complex digital projects. Reporting to the Managing Director of Marketing Services, the GVP of Business Development will support the delivery teams in strategic consulting engagements and deliverables, including transformation roadmaps, product definition, and solution discovery initiatives. 

The Group VP, Business Development will work across clients’ marketing, product, and IT functions, and will coordinate with internal executive leaders to ensure Marketing Services is presenting a unified front in all strategic recommendations and project delivery activities related to its Growth Marketing and Adobe Practice. 

Responsibilities

• Develop and implement a strategic business development plan for the Marketing Services practice, aligned with the overall company objectives.
• Identify, qualify, …