Group Product Marketing Manager
Remote US
At Vanta, our mission is to secure the internet and protect consumer data. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease.
As a product marketer at Vanta, you’ll help bring this vision to life by defining the new category of trust management, shaping Vanta’s positioning and differentiators externally, and influencing our product and business roadmap. We sit at the intersection of Marketing & Demand Generation, Sales, Product, and Customer Success and revel in connecting all of these teams to drive the business forward. Research, analysis, curiosity, storytelling, and project management are just a few of the attributes of our team – in addition to being open, empathetic, and genuinely nice people.
The Group Product Marketing Manager will help launch Vanta’s next generation of security tools, bringing together customer insights and industry research to craft compelling messaging and take our product and brand story to the next level. You’ll partner closely with our product management team as we continue to expand our category and launch new security products.
What you’ll do as a Group Product Marketing Manager at Vanta:
Define and manage go-to-market (GTM) strategy for Vanta’s security products, including messaging, positioning, launch planning, GTM enablement content (sales, customer success), and customer adoption
Plan and execute large product launches (including partnership with comms to align on product narrative), report back on performance, and optimize our launch processes for scale
Author compelling content for each stage of the customer journey, from blog posts to sales collateral
Talk regularly to Vanta’s customers, analyze your own data, and understand our competitive landscape to help shape the product strategy and roadmap and inform Vanta’s overall marketing strategy
Build relationships with every team at Vanta—product management, demand gen, sales, design, customer success, and engineering—to define our customer segments and deliver effective communications, from everyday emails to major launches
Refine Vanta’s pricing and packaging based on deep insights around the market, our product value, and customer needs in partnership with finance, operations, product, sales, and customer success
Be a strong customer champion, creative marketer, and problem solver
How to be successful in this role:
Have 7+ years of Product Marketing experience, with an emphasis on B2B SaaS
Have a deep empathy for users and an ability to adapt communication to best reach, engage and differentiate Vanta to your audience
Enjoy working with …
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Remote US
Benefits/Perks100% covered Medical 100% covered Medical, Dental, and Vision Benefits 100% covered Medical, Dental, and Vision Benefits with Dependents Coverage 100% medical/dental/vision coverage 16 weeks fully-paid 16 weeks parental leave 401(k) matching 9 Paid Holidays 9 paid holidays in the US Competitive compensation Dental Flexible work hours Flexible Work Hours and Location Health & wellness Health & wellness and remote workplace stipends Health & wellness stipends Industry-competitive compensation Medical Medical, dental, and vision benefits Offices in SF, NYC, Dublin, and Sydney Open PTO Open PTO policy Paid holidays Paid parental leave Parental leave PTO PTO Policy Remote-first company Vision Vision Benefits
Tasks- Analyze data
- Author content
- Build team relationships
- Define go-to-market strategy
- Manage product launches
- Refine pricing and packaging
B2B B2B SaaS Communication Compliance Customer Engagement Customer insights Customer Success Data analysis Empathy Engineering Go-To-Market Strategy ISO 27001 Launch planning Messaging Monitoring Packaging Performance Positioning Pricing strategy Product Management Product Marketing Project Management SaaS Sales Security Security Tools SOC 2 Storytelling
Experience7 years
TimezonesAmerica/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC+0 UTC-10 UTC+11 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9