Global Portfolio Marketing Manager (Transfusion Medicine)

The Opportunity

QuidelOrtho unites the strengths of Quidel Corporation and Ortho Clinical Diagnostics, creating a world-leading in vitro diagnostics company with award-winning expertise in immunoassay and molecular testing, clinical chemistry and transfusion medicine. We are more than 6,000 strong and do business in over 130 countries, providing answers with fast, accurate and consistent testing where and when they are needed most – home to hospital, lab to clinic.

Our culture puts our team members first and prioritizes actions that support happiness, inspiration and engagement. We strive to build meaningful connections with each other as we believe that employee happiness and business success are linked. Join us in our mission to transform the power of diagnostics into a healthier future for all.

The Role

As we continue to grow as QuidelOrtho, we are seeking a Global Portfolio Marketing Manager to support our Transfusion Medicine Business Unit. This role leads portfolio marketing and partnership activities supporting the Transfusion Medicine (TM) Business Unit. A key element of maintaining QuidelOrtho’s leadership position in the TM space is through high level engagement with thought leaders and key associations advancing knowledge in this highly specialized field. That engagement includes developing insights that guide both our future product strategy and the marketing and communication efforts that connect QuidelOrtho with our customers in the transfusion community. This role includes developing the strategy and initiatives for maintaining our leaderships position as a key industry partner, ensuring connection with our regional commercial teams on thought leadership and education, and developing marketing strategy and tactics supporting the Transfusion Medicine portfolio.

This position is remote eligible.

The Responsibilities

• Develops and deploys TM portfolio value & positioning tools (including structured messaging framework, claims matrix, TM Global CRM page).
• Creates and maintains a key competitor comparison matrix.
• Supports annual marketing plan development, specifically for portfolio marketing efforts.
• Creates effective partnerships with industry associations, resulting in impactful educational programs and conference participation that support brand and scientific leadership.
• Curates a robust global scientific KOL network that supports data/evidence generation, publications and education of regional thought leaders.
• Identifies and supports internal education opportunities for the organization to improve sales and marketing effectiveness. 
• Perform other work-related duties as assigned.

The Individual

Required:

• Bachelor’s degree required, MBA or advanced science degree preferred
• Minimum five years’ experience in diagnostic Marketing, Product Management, or Sales required.
• Strong interpersonal, collaboration and relationship management skills
• Proven ability to drive prioritization of …